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Ruchira Agrawal

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Before You Launch Your Business
by Ruchira Agrawal   

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Before You Launch Your Business: How to decide if being an Entrepreneur is suitable for aspiring entrepreneurs.


This book provides valuable information for anyone at a career crossroads contemplating starting a business. It provides indepth look at what entrepreneurship is all about and how to prepare for it. There is an entrepreneurial quiz, lots of real life examples, lifestyle, mindset that is required to be an entrepreneur. It also walks you through how to get your personal life ready for this career.

Motivation behind writing this book -

A lot of people jump into starting their business without adequately preparing for it, only to fail. And this happens not because they didn't have the money but because they didn't know ahead of time what 'really being in business' entails. Being in a job and being self-employed are two different things. Having coached thousands, my intention in writing this book was to provide them with insight and give them tools for making this possible for them. The real life examples of entrepreneurs makes this book more valuable as one is gaining from knowledge and experience from those who've already blazed the trail.

Professional Reviews

If you've ever wanted to start a business, then this book is for you
If you have ever wanted to start your own business then Before You Launch Your Business: How to Decide if Being an Entrepreneur is For Youby: Ruchira Agrawal is the book for you. The books gets you to look inside and then decide if being an entrepreneur is right for you. It is laid out very well. The chapters are well-organized from beginning to end.

I honestly wish now that I had read this book before starting my own business not that I regret my business but because this book provides enough insights that it would have been helpful. I love that Agrawal doesn’t give any false hopes or promises. You are instead encouraged to meet real entrepreneurs and learn what their lives are like.

There is no magic formula given that will make you a success. For me I had all sorts of “ideas” going into business only to realize that it way more work than I had ever imagined.

This book puts it all into perspective and allows the reader to make an informed decision.

The book is a great tool for anyone doing research on starting their own business
Ruchira Agrawal was very informative on what you need to think about when you are contemplating starting your own business. The book contains information on what it means to be an entrpreneur and it gets the reader to explore different aspects of their lives to see if starting a business is for them. I particularly liked that a quiz was included so you can think about your personal qualities and decide if you are better at being the boss or an employee for someone else. The book is refreshing in that it does not overwhelm the reader and states simple, practical advice. The book is a great tool for anyone doing research on starting their own business.

If you’re thinking of making a change in your life, this
Before You Launch is very attractively laid out—a
book that entices you to at least look inside and see if “being an entrepreneur”
really “is for you.” The chapters are well-organized, starting with a page that
sets the tone and answers “Who will benefit from this book?” For myself, I’m not
sure if wanting to be a successful author makes me an aspiring, prospective or
wannabe entrepreneur, but this book helps me work through some of my dreams and
see the hard work that might have underlie them if I’m to succeed. It might be
just the book for me.

The author introduces the concept of “purpose-rich” business
in the introduction, drawing examples from her own life. With a non-threatening
mixture of friendly, chatty encouragement and essential questioning, readers are
led to ponder: What kind of business? What will it entail? And just how
different is the entrepreneur’s mindset from that of a regular employee?

The approach is positive, hopeful and practical: No
short-cuts, no false promises, no magic pills. The reader is encouraged to meet
real entrepreneurs and learn what their lives are behind the glamor, and the
author gives valuable glimpses from personal experience.

Intriguing exercises and questions are included in the book.
Intuition, preparedness, family, money, all take their place. Self-analysis,
guided by well-phrased questions, helps readers determine if this new life is
for them, now or in the future. “The Universe sends opportunities only when one
is ready,” the author says, and reminds readers of the pitfalls of low
self-esteem, poor preparation and negative mindsets when striving alone for

Even readers who decide not to be entrepreneurs will benefit
from self-discovery exercises later in the book. “Each of us has some sort of
unique talent,” says the author, and whatever our professional aims, it’s good
to look at what’s marketable in our passions and skills, and what gives us
self-worth. Ever-practical, the author also reminds us to look for our
weaknesses and see what they mean.

If you’re thinking of making a change in your life, this
little book is like visiting a life-coach from the comfort of your own home. You
can take that first step with no-one looking over your shoulder. Then follow the
links to resources, and see what you decide.

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