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Online Book Marketing
Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz
If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. Online Book Marketing will show you how, providing you with ideas and strategies you can use to effectively brand and promote your book on the Internet (almost) entirely for FREE.
You'll learn how to:
• Maximize your presence online
• Reach a much wider audience
• Increase book sales
• Establish yourself as a credible expert
• Create a trustworthy brand
• Use search engine optimization techniques that will increase your visibility on the Web
• Drive targeted traffic to your website or blog
• Effectively use Facebook, Twitter, LinkedIn and YouTube
• Engage readers through articles, newsletters, audio podcasts and videos
Online Book Marketing offers explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz!
Midwest Book Review
Deftly written and superbly presented, "Online Book Marketing" should be considered mandatory reading for any author and all publishers seeking economic viability and financial success for their literary efforts and publishing endeavors.
Few these days are blessed to sign lucrative contracts with publishing houses that take an author's work to market and nurture their careers. Thanks to today's technology, the most novice and humble among us can aspire to success in print by using our laptops and following Phillips's roadmap for do-it-yourself online book marketing. To establish a brand, set up an author site, write and maintain a blog, optimize one's online profile, participate in Facebook, Twitter, and LinkedIn and craft a recognizable public persona, some may decide to hire experts like Phillips while others may choose to do it ourselves. Either way, Phillips shows us how it's done. Her book is invaluable for readers who want to become known as writers in an increasingly interconnected world where the sky's the limit and hope has wings.
David Meerman Scott, best-selling author of The New Rules of Marketing and PR, a BusinessWeek best seller published in more than 25 languages
So you've written a book! That's great, but your work is only half done. To make it successful, you need to spend as much time marketing your book as you did writing it. Fortunately, Lorraine Phillips shows you exactly what you need to do to build an online platform that delivers the results that you and your book deserve.
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