This practical guide to effective Internet marketing and search engine optimization (SEO) offers a step-by-step approach to the methods, processes and tools to increase traffic to your Web site, yet with a commitment to maintain a high level of integrity in customer relationships.
The authors are successful online entrepreneurs who draw from their own collective experiences and perspectives to share their insights and proven marketing strategies for creating and maintaining a successful online business. The book covers SEO techniques that are the keys to optimizing your Web site’s relationships with search engines, pushing its visibility higher up in an Internet search’s results, and thereby increasing visitors to your site.
The book’s step-by-step approach guides you through each phase of launching an online business, from how to first get it off the ground, to maintaining and also continuously improving the site. The chapters, which all include checklists, process descriptions, and examples, reflect these phases of development:
Prepare: Explains how to develop an Internet marketing plan.
Launch: Walks you through how to get your Web site launched.
Optimize: Explains how to design or modify your site to be optimized for search engines.
Submit: describes how to take advantage of different tools to ensure your visibility on the Internet
Network: Teaches you how to attract customers through social and business networking.
Advertise: Addresses the free and paid options for advertising your online business.
Track: Defines and prioritizes the information you need in order to monitor and manage your online business.
Maintain: Identifies the processes and tools needed to maintain and grow your Internet presence.
The SEO Manifesto is the culmination of theoretical learning with real life experience, resulting in a guide that shares the authors’ proven methods as Web-based entrepreneurs, developed through trial and error and presented for the benefit of enterprising readers entering the virtual marketplace.