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Kersten L. Kelly

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Member Since: Mar, 2012

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ec·o·nom·ics: a simple twist on normalcy
by Kersten L. Kelly   

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Category: 

Business/Investing

Publisher:  Talisman Book Publishing LLC ISBN-10:  0578099071 Type: 
Pages: 

184

Copyright:  March 8, 2012 ISBN-13:  9780578099071
Non-Fiction

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An enthralling account of economics, pop culture, history, and social trends blended together to describe our everyday life.

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ec·o·nom·ics: a simple twist on normalcy

Professional football players, corporate tobacco advertisers,  volatile gasoline prices, and the Cold War all share an undetected commonality—each is an intrinsic part of economics. Though not obvious to the naked eye, each entity shares a pattern with the others. This book helps to shed light on these mutual characteristics. It is an extensive compilation of theories interpreted using supportive examples.

Economics is an enthralling science that encompasses our actions, thoughts, and emotional rationality every day in the unconscious. This book dissects economic theory into bite-size, entertaining snippets that anyone can understand and apply to their daily routines. It is a compelling depiction of history, business, pop culture, and social movements intertwined with relevant economic trends. Economics is part of daily life, and this book challenges readers to question how and why people make decisions by adding a simple twist on normalcy.


Excerpt

In 1987, the NFL began drug-testing players to determine if they were partaking of performance-enhancing supplements. Because the NFL wanted to deter players from harming their bodies, the use of these harmful drugs was prohibited. The most common performance-enhancing supplement used amongst players was the anabolic steroid, used to boost muscle strength and stamina that players could not normally achieve from weight training and practice. The drug helped them to run faster, tackle harder, jump higher, and retain enough energy for all four quarters and maybe even overtime.

As more and more players saw other individuals breaking records and achieving unthinkable feats, the pressure was on (and in some cases still is) for them to outperform their competitors. Every player wants to go down in history and be remembered as the greatest running back, quarterback, defensive lineman, or tight end, and some will go to excessive lengths to achieve that goal.




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