AuthorsDen.com   Join (free) | Login  

    Popular! Books, Stories, Articles, Poetry
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  Drew D'Amato, iPia Shannon, iD.C. Rush, iKaren Stokes, iJ. Means, iMichael Wayne, iRobin Ouzman Hislop, i

  Home > Reference > Books Popular: Books, Stories, Articles, Poetry     

Michael D. Riley

· Become a Fan
· Contact me
· Books
· Articles
· 8 Titles
· 1 Reviews
· Add to My Library
· Share with a friend
· Add to Favorites
· Member Since: Jun, 2012

Bookmarks
Add this page to
your Bookmarks List
 
Michael D. Riley, click here to update
your web pages on AuthorsDen.com.



Featured Book
Master of Salvation by Blak Rayne

Sloan isn't interested in politics, or the Federal Panel's rhetoric, but he is interested in a serial killer who is walking the streets free, long before his release date..  
BookAds by Silver
Gold and Platinum Members





Dictionary of Advertising Terms
by Michael D. Riley   

Share this with your friends on FaceBook
Books by Michael D. Riley
· Gifts
· The Secrets of Better Hearing
· The Good Bye Book
· How to Heal a Broken Heart in 30 Days
· $ave Your City
                >> View all
Category: 

Reference

 Publisher:  Tatham Laird & Kudner Inc. Type: 
Pages: 

209

 Copyright:  March 1, 1977
Non-Fiction

The first hardbound dictionary dedicated to explaining the jargon employed in the business of marketing and advertising.

Buy your copy!

I wrote the thousands of definitions in this book on index cards that I carried in my suit jacket pocket. After I convinced the ad agency I worked for at the time to publish my work anonymously, it entered widespread use as a reference work. After a while, the agency sold the book to National Textbooks. I lost track of it after a few years. It's now out of print.


Excerpt
Smudge, verb 1. to damage a piece of artwork, photographic film or print, or a freshly printed sheet in a manner that results in a blurred spot. 2. to blur a well-focused advertising idea by means of excessive manipulation. (Author's note: this is the ONLY fake definition I snuck into the Dictionary. I think it still should have entered common parlance as defined)



Want to review or comment on this book?
Click here to login!

Need a FREE Reader Membership?
Click here for your Membership!
   - eBooks
   - Marketplace
   - FaceBook
Popular
Reference Books
  1. Write It Right-Tips for Authors - The Big
  2. Body Trauma - a writer's guide to wounds a
  3. Code Blue - a writer's guide to hospitals,
  4. Hydrocephalus: An Owner's Manual
  5. Matière à penser
  6. 101 Ways to Improve Your Communication Ski
  7. Free Download Cyclopedia of Philosophy
  8. FREE DOWNLOAD Links and Factoids
  9. The Two Year Novel Course -- Year 1
  10. Custom Auto Electrickery


Featured Book
Flying Above the Glass Ceiling by Nina Anderson

Inspirational stories of success from the first women pilots to fly airline and corporate aircraft...  
BookAds by Silver
Gold and Platinum Members



Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Bookmark this page to your Favorites
Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen
 © AuthorsDen, Inc. All rights reserved.