AuthorsDen.com   Join | Login  

     Popular! Books, Stories, Articles, Poetry
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  Robert Mills, iAnn Marquette, iRobert Orfali, iGerald Grantham, iTerry Vinson, iHenry Miranda, iTiffany Turner, i

  Home > Reference > Books Popular: Books, Stories, Articles, Poetry     

Michael D. Riley

· Become a Fan
· Contact me
· Books
· Articles
· 8 Titles
· 1 Reviews
· Add to My Library
· Share with Friends!
·
Member Since: Jun, 2012

Michael D. Riley, click here to update your pages on AuthorsDen.




Featured Book
The Savvy Businessperson's Guide to Property & Casualty Insu
by Karin Fleischhaker-Griffin

An Insurance Reference for Everyone from a Businessperson to a Student or anyone who wishes to excel in the Insurance Industry. Knowledge is Power - The information in t..  
BookAds by Silver
Gold and Platinum Members


Featured Book
The Van Winkle Bride
by Charlene Tess

This was my first novel. It is out of print and only available as a pdf download. Contact me at charlenetess@yahoo.com if you are interested. ..  
BookAds by Silver
Gold and Platinum Members



Dictionary of Advertising Terms
by Michael D. Riley   

Share this with your friends on FaceBook
Books by Michael D. Riley
· Gifts
· The Secrets of Better Hearing
· The Good Bye Book
· How to Heal a Broken Heart in 30 Days
· $ave Your City
                >> View all

Category: 

Reference

Publisher:  Tatham Laird & Kudner Inc. Type: 
Pages: 

209

Copyright:  March 1, 1977
Non-Fiction

The first hardbound dictionary dedicated to explaining the jargon employed in the business of marketing and advertising.


I wrote the thousands of definitions in this book on index cards that I carried in my suit jacket pocket. After I convinced the ad agency I worked for at the time to publish my work anonymously, it entered widespread use as a reference work. After a while, the agency sold the book to National Textbooks. I lost track of it after a few years. It's now out of print.


Excerpt

Smudge, verb 1. to damage a piece of artwork, photographic film or print, or a freshly printed sheet in a manner that results in a blurred spot. 2. to blur a well-focused advertising idea by means of excessive manipulation. (Author's note: this is the ONLY fake definition I snuck into the Dictionary. I think it still should have entered common parlance as defined)




Want to review or comment on this book?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!





Featured Book
BESIDE THE STILL WATERS
by Kathryn Perry

My prayer is you will find peace and feel the love of the Lord in the pages of this book..  
BookAds by Silver
Gold and Platinum Members


Featured Book
Heartstone: Sentinels of Far Sun
by Karl Morgan

An earthquake unleashes unworldly forces on Bill Marshall's farm. Now he must join with the Sentinels to find out why and stop the destruction of Earth...  
BookAds by Silver
Gold and Platinum Members




Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen
© AuthorsDen, Inc. All rights reserved.