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Michael D. Riley

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Member Since: Jun, 2012

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$ave Your City
by Michael D. Riley   

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Books by Michael D. Riley
· Gifts
· The Secrets of Better Hearing
· The Good Bye Book
· How to Heal a Broken Heart in 30 Days
· Dictionary of Advertising Terms
                >> View all

Category: 

Marketing

Publisher:  The Active Network, Inc.
Pages: 

187

Copyright:  September, 2006


The first and only book-length treatment of the then-new "B2G" marketing specialty that is now known as "municipal marketing."

I wrote this book as an introduction to the marketing sponsorship specialization that was functionally invented by our firm, Public Enterprise Group, Inc. Soon after its completion, PEG was acquired by The Active Network, Inc. As a result, this book was not published for broad circulation, but was instead provided to our clients and prospects as a privately circulated "e-book."


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