|
The first and only book-length treatment of the then-new "B2G" marketing specialty that is now known as "municipal marketing."
Buy your copy!
I wrote this book as an introduction to the marketing sponsorship specialization that was functionally invented by our firm, Public Enterprise Group, Inc. Soon after its completion, PEG was acquired by The Active Network, Inc. As a result, this book was not published for broad circulation, but was instead provided to our clients and prospects as a privately circulated "e-book."
|