Your Step-By-Step Guide to Inn Keeping Success with Professional Online Marketing Strategies
Expanded and Revised Second Edition of a must have guidebook to success in the Bed and Breakfast Industry in the 21st Century. Great for aspiring, new or experienced innkeepers. This book covers innkeeping basics, but addresses the Internet topics in detail and helps the reader understand the steps necessary to successfully market a B&B on the Internet.
Professional Reviews A Review
The Second Edition of Opening and Operating a B&B in the 21st Century builds upon and updates the first edition with new data enabling aspiring, new and experienced innkeepers to take command of their ultimate successful in the hospitality industry. It is the only published book for bed and breakfast owners that gives an in-depth overview of the Internet and its language. It also contains step-by-step instructions on how to successfully marketing a B&B Web site on the World Wide Web. The book was released in by Amazon.com and the Iowa Bed & Breakfast Innkeepers Association on November 28, 2007. This unique book was written to address the lack of information on marketing a B&B on the Internet as well as Destination Blogging. It explains the benefits of owning a travel or destination blog and gives readers some excellent examples of properly written posts. Competing titles in this industry will generally cover the basic steps to take to make the dream of owning a bed & breakfast come true but this book takes the innkeeper from the basic business specifics and then gives them step-by-step instructions for successfully marketing an B&B on the Internet -- 'must knows' if you are to be a successful innkeeper in the 21st Century!
Gets better and better the more you read
The first third of Ms. Painter's book is a reality check for aspiring innkeepers. The middle third is for any innkeeper that needs ideas on how to increase business. The last third, which gets the five star rating, is a well organized overview for the web/internet neophyte like myself. I have already emplemented some of her suggestions and am eagerly awaiting results. ~Kathleen A. Jankee (Innkeeper) Townsend, TN
Don't do business without it!
If you are considering entering the B & B realm of the hospitality business, don't do it--until, that is, you read "Opening & Operating a Bed & Breakfast in the 21st Century." The book covers all bases of operating this type of business (and I mean "all!"). Amelia Painter, a B & B owner herself, provides the reader with a comprehensive hands-on instruction manual that is also easy to read and understand.
As a travel writer (www.bestromanticinns.com) and travel guidebook author of "Consummate Connecticut: Day Trips with Panache," I love to investigate all aspects of the travel business. Although I have no immediate plans to open and operate a B & B business (of course, who knows in the future?), I found Amelia's chapter on professional online marketing strategies a goldmine to help me promote my own business endeavors. Her expertise and refreshing writing style are well worth the price of the book.