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Best Bang for Your Book
Finally, a resource that helps you sell books in the real world, based on real results other authors like you have gotten with their techniques! "Best Bang" features the top methods authors have used to sell books, including real, concrete data such as number of books sold and percentage jumps in sales.
ContentsIntroduction: Why This Book?I. My StoryWhere to Start?Need for PromotionSuccess storiesII. Tactics: Free AdvertisingPress Releases: How Effective? TV Interviews/Effective TV MarketingBook SigningsList Signed Copies on eBayCreating a Web Site -- for FreeRadio and TV Interviews – for FreePrint Newspaper and Magazine Articles and ReviewsOnline Magazine/Ezine Articles and Newsletter PostingsSearch Engine Listings Email Signature (.sig) Targeted Email AdsCreate a Unique Product, Such as an Authors CookbookContacting Independent BookstoresPublic Speaking/Workshops/LecturesGiving Away a FreebieCreating and Distributing an Email NewsletterTesting a Book Idea as a BookletTestimonialsBook ClubsAmazon.com and BarnesandNoble.comAmazon Affiliates ProgramLibrariesIII. Tactics: Paid AdvertisingBookmarksPost CardsCreating a Web Site - for a feeEmail Newsletter AdsPrint Magazine and Newspaper AdsRadio/TV Interview Report (RTIR)Search Engine Listings (paid/premium) Craft Fairs or ConferencesPR Agents/PublicistsNiche Marketing/Direct MailIV. Authors' Rankings of Methods, OverallOther Authors Methods, Not RankedV. Authors' Rankings of Methods, IndividualFurther Info/Newsletter PromotionHow I Got Over $1,000,000 in Free PR--And How You Can Too!VI. ResourcesVII. Further ReadingVIII. AppendicesAppendix I -- Copy of RTIR cover, Copy of RTIR adAppendix II -- Tim Drake full-page magazine adAbout the AuthorOther Books by Julia L. Wilkinson them.
It also features: authors' individual ranking of marketing methods; new, effective methods you've never heard of; a top ranking of all methods overall; samples of author ads; free advertising vs. paid (free can be almost as effective); where to definitely NOT spend your money; where spending a little money is WELL worth it; what you can expect to pay with various marketing methods, and an analysis of their effectiveness; resources.
Best Bang will reveal ideas you hadn't considered, such as: a free, trendy feature on the Internet that will get your books exposure; which national magazine ad increased an author's sales tenfold!
I've spent a year marketing my book, "My Life at AOL," and want to share with other authors what I learned about marketing. Here's what I wish I had done differently, and first. Don't waste your precious time and money on methods that don't get results!
“I read your e-book, ‘Best Bang for Your Book.’ I should say, ‘devoured it.’ It's awesome. I loved it, every word. Talk about ‘right message to the right audience at the right time’ -- this is exactly the kind of input I've been seeking for the past 2 months as I've begun the process of marketing my own book.
“You cover so many different marketing methods. I really like the comprehensiveness of the book. The book is packed with useful tips that are a great resource for both the experienced writer as well as the novice.
“I loved hearing about your experiences, especially in the ‘early days’ when you tried to get the book published the ‘traditional’ way. I learned a tremendous amount about book publishing just by hearing what you went through.
“The numerous experiences of other writers: This is the book's greatest strength -- the way you've gathered together so many experiences of so many writers and blended them together into an easy-to-read yet delightful editorial tapestry.
“I read your entire book in one sitting! Can't remember the last time I did that. Please put me on your mailing list: let me know when you write another book; I'll buy it sight unseen!” -- Wayne M. Davies,
"Your book was like a knowledgeable friend helping to confirm where BEST to spend OUR OWN dollars. And secondly you helped in rewriting my press release and what to expect of it. Wow! Where to spend your bucks for the greatest percentage return, together with helpful hints. Wow, again." -- Steve Knight, author, 1853 Los Angeles Gangs
“I have to say your "Best Bang" book is great. I have a long list of new ideas to try, thanks to you.” -- Bill Neugent, author, No Outward Sign
Why This Book?
There are many good books out there about marketing your book, but as a new author, what I found lacking was a sense of where to begin, and which methods would get me the best results. Or even, what kind of results, in concrete terms I could explain.
I published my first book, "My Life at AOL," a memoir of my career at that company from 1988 - 1997, with 1stBooks Library in April of 2001. It came out as both a paperback and an ebook, so I was trying to figure out how to best promote it both in bricks-and-mortar bookstores and on the Internet.
What did I do?
- I bought books about book marketing.
- I joined ebook and author listservs.
- I contacted bookstores.
- I did radio interviews.
- I took out an ad on a major Internet newsletter.
- I sponsored a page on a women's magazine.
- I phoned journalists.
- I sent book reviewers copies of my book.
I even listed signed copies of my book on eBay (don't laugh…it actually works! You'll read more about that in the pages ahead).
I did a lot of things. Some of them worked; some didn't. Looking back on the year, I thought, "Gee, I wish someone had told me about what all these efforts would bring…I would have done some things before I did others." I would have not done some things at all. I would have done some things sooner and more often.
While I still have much to learn, as no doubt do most of us, I've learned a lot, and I figured other authors had too.
So I set out to write a book that will tell you, using stories by other actual authors and my own experience, where to spend your marketing efforts for maximum results. (You could spend your whole life marketing your book; it's a very time-consuming endeavor!). But most of us would rather be writing than promoting. And most of us have other books we want to write…we don't just want to spend all our days faxing press releases, posting to listservs and courting reporters!
That's what this book does. Hopefully you will find it a valuable resource. And if you find something you think I should add to a future version, please email it to me (to firstname.lastname@example.org ) and if I use it, I will plug your book in the future version, along with the other authors who helped.