William S. Bike joined Central Park Communications, a communications consulting firm, in 1995 as vice president and was promoted to senior vice president in 2003. Since 1979, Bike has worked in journalism or public relations for trade publications Dental Products Report and Business Insurance magazines; community newspapers the Oak Park News and the Berwyn-Cicero News (both of which he served as editor-in-chief beginning at age 24) and Gazette Chicago; and for three universities: Loyola University Chicago, the University of Chicago, and the University of Illinois Chicago. Bike spent ten years at Loyola University Chicago's public relations department, the last five as director of university publications. He oversaw a $1 million annual budget and a dozen regularly scheduled publications including the 100,000-circulation Loyola Magazine. Under Bike's direction, he and his staff won 39 local, national, and international writing, design, and publications awards. He also is the author of the books Streets of the Near West Side  (ACTA Publications, 1996, and 1stBooks Library/Author House, 2001), Winning Political Campaigns (Denali Press, 1998 and 2001), and The Forgotten 1970 Chicago Cubs: Go and Glow (The History Press, 2021) and the editor of Essays on Earl Renfroe--A Man of Firsts (UIC College of Dentistry Press, 2001). The third edition of Winning Political Campaigns was published as an e-book in 2012.

Bike has won the highest award in Chicago journalism, the Peter Lisagor Award, four times.