For more than 30 years, Richard Libin's beliefs that a business cannot capture a good share of the market simply by having a quality product and that education must be a long-term investment not an expense have been validated by thousands of business leaders and sales professionals. His education and consulting work for improved sales and service performance has helped untold numbers of businesses differentiate their operations, maximize profits, and develop their people. Mr. Libin is a sought-after author, educator and consultant. He writes regularly for professional publications and speaks at corporations, industry conventions and associations when not conducting classes through APB Sales University. He is actively involved in his community and sits on the Board of Directors for the Rodman Ride Celebration for Kids, a charity that raises funds for at-risk kids in Massachusetts. In addition, Mr. Libin is an ardent supporter of the local food bank and environmental initiatives.