“Good and evil is to the masses as awareness is to the individual. It separates illusion from enlightenment.”
I have spent 40 years working on various entrepreneurial endeavors. The effort requires an understanding of human nature, finance and motivational behavior. Over the years I have developed a system for identifying life's patterns. It has helped me better understand the people I work with and my own life's patterns. I call it "Life Cyphering." After developing this process to use on myself, I had success in using it in my business practice. I have belonged to many business and executive management associations. One of the objectives I learned in the Young Presidents' Organization was to always try to provide "take home" value to the other members. With this in mind, when I got the idea to write a novel, I wanted to give the reader more than hopefully a fun story or some fact based history but to also organize it in such a way to inspire the reader to ask questions or develop their own opinions about the material presented. I have long been involved with what has been termed "Blue Ocean Strategy." For me, its meaning is to enjoy a business environment where you are first in the space and the waters are not "red" with competition. In The Georgetown Cypher, I draw attention to perhaps one of the best blue ocean strategies of all time and what it takes to maintain it. I have also grown to be a staunch advocate for meditative practice which can be very helpful in the mind/body connection. I have incorporated these interests into The Georgetown Cypher.