I served as the Executive Director of the New Mexico Women's Purchasing Council from 1994-1996. From 1983-1993 I was CEO and co-owner of Emerson & Stern Associates, a California-based, linguistic software R&D company, which won an SBIR Success Story award from the SBA. I earned her MFA in Film/Video from California Institute of the Arts, and a BA in physical sciences from the University of California at Berkeley. As a small business owner myself, I am acutely aware of the real pressures confronting small-to -medium size businesses today which is why I take a pragmatic approach to online marketing.  With this in mind, I try to write books that will help but not overwhelm business owners who may be new to the world of online marketing.  The world moves fast on the internet and I hope that my books both inform and keep my readers up to speed with the latest web marketing trends, techniques, and tools.