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Aretta Swanson

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Member Since: Before 2003

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  Aretta Swanson

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International trainer, consultant, life coach and author specializing in the areas of performance improvement, behavior modification and human excellence.


Background Information

Aretta is a Certified NLP Master Practitioner, a Certified Financial Planner, holds a CBA through the University Of Illinois-Chicago and has BS in Metaphysics. She is also a Reiki Master and an avid student of both Eastern and Western philosophy.



Aretta is the author of How To Live A Happy Life: Thoughts For Daily Living, co-author of Heart of the Soul: Spiritual Lessons for Lasting Happiness, and the author of several guided meditation audios.



Prior to founding The Performance Institute, Aretta had a successful career in the financial services industry. Her business career included positions as Financial Planning Director for public accounting and investment advisory firms. She was also President and Managing Partner of a financial planning practice, which managed $10 million in pension and personal assets.



Having helped her clients create financial security, Aretta realized that many of them lacked a sense of purpose and fulfillment in their lives. Determined to assist people improve the quality of their lives both personally and professionally, Aretta’s vision for The Performance Institute was born.