Achievement Strategist, Problem Solver, and Communication Influencer PJ Wade cleverly merges and purges communication essentials and emerging trends to share the best of both in innovative, practical terms, online and off. As "The Catalyst," PJ is intent on challenging The Best to become even better. "What's Your Point?--the pivotal 21st-Century business question--must be addressed before you open your mouth, hit a key, swipe, or tap anything," says PJ in her latest business book, What's Your Point? Cut The Crap, Hit The Mark & Stick! "Too often 'Your Point' is not clear to you and communication remains an expensive illusion." Author of 8 books and more than 2200 published articles, PJ shares practical, actionable insights on embracing 21st-Century Forward Thinking—a talent PJ regularly demonstrates. A provocative business commentator, PJ is a thought-provoking educator and a dynamic problem solver. Originally trained as an environmental scientist, PJ operated her own environmental consulting firm for almost a decade before beginning the strategic communication firm also named The Catalyst (www.TheCatalyst.com). PJ's unique, age-free, borderless view of the future catalyzes others to embrace effective communication, online and off, with all its 21st-Century force. The Catalyst provides strategic communication, client appreciation, effective communication, and advanced client retention services to the financial, tourism, lifestyle, small business, and professional service sectors--and the clients they serve.