Robert Grede, BA, MBA, is a graduate of DePauw University and The Emory University School of Business.   Grede has been a carpenter, musician, teacher, author, speaker, entrepreneur, consultant, and dad.  He is the best-selling author of Naked Marketing – The Bare Essentials and several other books on marketing and strategic planning.    He recently published his first novel, The Spur & The Sash, a true story of love, passion, and betrayal amid the anarchy of Middle Tennessee in the aftermath of the Civil War.   Books             Naked Marketing – The Bare Essentials [Prentice Hall, 1997]             Naked Marketing – The Bare Essentials, 2nd Ed.  [Marquette University Press, 2005]             The 5 Kick-Ass Strategies (Every Business Needs) [SourceBooks, 2006]             The Spur & The Sash – A Novel [Three Towers Press, 2010]      

Dad