Joe Couch, MBA, is a former CEO and business owner. He took the risks and received many of the rewards of attending a top-ranked Ivy. Like many others, Joe was thrown into a sea of unethical behavior and asked to look the other way in business, government, churches and nonprofits. But Joe thinks that approach to life got America into a serious jam and that it is high time we had a more complete dialogue about our country and its future.