Everyone has a book within them, and after 25 years in marketing, this is mine. It's one of the 100 things to do before you die!
Guy has four decades of market research, marketing and strategy experience. He runs marketing consultancy, The Marketing Directors where he helps aspiring and world’s leading brands embrace and better meet customer needs. His expertise spans consumer goods, services, media, digital, B2B, charities and the public sector. His career includes roles as Business Planning Manager at Reader's Digest, Marketing Director of an Omnicom agency and more...
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