I was born in Israel in 1959 and grew up in a small town called Kiryat Ono, where I was trained in music at the local conservatory. Received a law degree from Tel-Aviv University and an MBA from Boston University. Following my studies moved to New York and In 1988 joined Quadrant Management, the management arm of a privately owned investment fund. On this company's behalf tI started going to Romania in early 1991 and set up the Pepsi business venture there.