Born in the midwest, Gary Heins knew by age 4 he wanted to be a cowboy.  However, they took away his well-worn cowboy hat, which is what shaped his SWINGIN' G brand.  So DOWNHILL SKIING is what got him west to begin with.  Then, once he remembered his lost hat, he got into WESTERN RIDING.  WESTERN SWING is where his heart is at in the evenings.  . . . The Heinsian Philosophy is not "many irons in the fire," but rather "one iron in many fires."