If the name, Latif Mercado seems unfamiliar to you, then maybe what is familiar is his infamous La' logo!
La'... As in, La'Entertainment, La'Radio Live, La'Filmwerks, or how about his Men's fragrance designed especially for the Freestyle Genre called, what else but Freestyle by La'
If you still aren't quite sure, then maybe you've read one of his many Freestyle Blogs, which shine a bold light on deceptive Freestyle practices. Or better yet, his Freestyle Blast, which shines an even brighter light on it's continued success. Still don't know? more...