I decided to write this book on a chilly March evening in Poughkeepsie, NY. I'd just spent the better part of three hours interacting with and lecturing to students at Marist College. The topic I covered had a risque' title "How the F*ck Can Social Media Get Me a Job," and was filled with silliness and humor, but there was nothing silly about the message; if students start leveraging social media immediately they'll effectivley turn the tables on the manner in which they gain employment. I was taken aback by the overwhelmingly positive reception I received. The students were ready more...
