In 1996, after a career in veterinary medicine, Brad Swift founded the Life On Purpose Institute, an organization dedicated to helping people clarify their life purposes and live true to them. An avid student of the human development movement,
Brad specializes in life purpose coaching with individuals and groups. Through the Coaches Development Program, he trains aspiring coaches to carry on the vision of Life on Purpose Institute: The possibility of all people living purposeful, passionate and playful lives of service, mindful abundance balanced with simplicity, and spiritual serenity.
