40 year veteran of radio-TV talk shows, newspaper columnist, social service activist, educator and public relations specialist.

Joe has the distinction of being the first Mexican American in US history to host a talk show on an English-language, commercial radio station, beginning in 1971 at KABC-AM Talk Radio in Los Angeles. He didn't go to school to be a journalist. He was noticed by various media representatives at numerous speaking engagements while active in the civil rights arena; He was then offered a hosting job by KABC executives.