All Q wanted from his friends was loyalty. When backed into a corner and Q being threaten for money he had to make a choice between the barrel of a pistol or safeguarding his family and friends that he cared about so much. When you are in a business where people who don't know you think that because you are to a celebrity, you share the money and fame right along with them. This is wrong, the celebrity has all the money and fame you just happened to be a friend that is down for the cause.