Having been on the speaker/trainer circuit for thirty years, and realizing that I and my firm have honed a program that can make virtually anybody a great speaker, I decided it was time to put it all into book form. Our approach is definitely a contrarian one - for instance, we rail against the idea of 'practice, practice, practice', and demonstrate that the art of speaking well has always been not about beliefs ("get all those butterflies flying in formation"), but rather about behaviors. Beliefs are very difficult to change - behaviors are easy. Our system works more...
