Sandra Miller-Louden's feature article in September 2002's ByLine delves into the three most pesky myths about writing greeting cards for today's market.

You pass the greeting card racks all the time and when you do, you always pick up card after card to read the verses. “I could write that,” you think, but then you think again and there always seems to be a few things that nag at you about greeting card writing.

These probably include:
· I don’t write poetry
· I can’t draw
· I can only send my ideas to Hallmark or American Greetings

Well, it’s time to put aside those self-imposed obstacles. If these are the three main reasons that have stopped you from writing and submitting your greeting card verses, I have some encouraging news. You don’t have to write poetry—nor do you have to draw—to be able to submit your writing work to today’s greeting card companies. Not only that, but while you’ve all heard of Hallmark and American Greetings, they are, by no means, the only players in the greeting card industry.
Let’s take these common myths one by one...