TRAFFIC; To Authors Den; FROM; August, 2006 when I started writing, to the PRESENT; 455, 216

GETTING EDUCATED; 
BOOK TITLE: 1001 Ways to Market Your Books; by John Kremer;  (700 pages)

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 GREETINGS; From the I.R.S.
(Idea Research Service (TM)

INTRODUCTION;  A little bit of my background;

SOMETHING FOR EVERYONE...

When I was in college, I did not major in Marketing.  I majored in 'girl-watching,' so I will have to learn how to market my work on the job, etc.  I've been in the creative business for over 40 years, and I'm hoping, that as a novice in marketing,  I have learned something about marketing over all those years.

Word of Mouth:  is probably the most effective form of marketing;  A person usually gets word of a product or service from a friend or family member they can trust, and are more likely to try the product or service...than not. 

But, getting the person to keep the marketing materials you send them, is even more difficult, as most people throw away junk mail.  Case in point;

I've marketed my own work since 1976, and I've composed hundreds of pages of materials, etc.  I try humor and clever ideas, so that the person receiving the mail will keep it...as a conversation piece, etc. 

One day, I got a call from a fellow who worked as a news person at a local television station.  He told me he was interested in doing a story on my work.  I told him, that I couldn't remember sending him anything.  He told me that I didn't...and he said that I sent the material to a woman at the station, who was leaving the station, and heading for Houston for a new job.  While cleaning out her office, she noticed that she had kept the materian I had sent her many months ago, and ask him if he would want the material.  He said yes...looked over the matieral and called me.  This is an ideal situation...and, here's another...

I received an email from a woman who lives and does business in Hawaii, and she writes...

"Hi Jerry...I think your website is wonderfully funny!  I am a consultant and director of a non-profit.  We are here in the Honolulu office, of the Small Business Development Center (associated with the SBA), and are in the formation stage of putting a newsletter together for our small business clients.  I would like to get permission to use some of your material on your website to keep our clients laughing (and healthy)...with some of your quips; stories; and maybe even some visuals. 

May I gain your permission?  Would you like me to put in a request for each item, or how would you like me to process that?  Look forward to hearing from you in a positive way.  Thanks loads...and I still have a smile on my face from last night...Caroline"  (permission was given to use anything she wished) 

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You're invited...to come see my stuff...and we will start out with the six eBooks that are on the drawing board, which if successful, will get me the name recognition and exposure for my other business projects, etc.  The titles of the eBooks are as follows;

1) House Call; The positive and healing power of humor;
2) STROKE; Take care of yourself...or else!
3) MADE IN THE USA; A recipe for ideas; (self-improvment)
4) CHEMICAL DUMP; Ground-water contamination;
5) Along the Bumpy Road of Life; (self-help/motivation) 
6) WRITING; Just for the fun of it;

I think the most important thing in marketing is to get an audience/buyer for the product, whether it's a tube of toothpaste or a book or a movie, etc.  The more people that can be reached...the better, so, I'll start out with my own work. 

- Humor;  World-Wide audience;
- Medical; World-wide audience;
- Inspiration/motivation; World-wide audience;
- Writing (articles/in over 40 different categories; World-
  wide audience;

Website;  I think my website is one of the best websites on the Internet, in the beginning category.  But, the reader will be the final judge and jury on this content.  The visitor to this website, will notice how unusal this site is, and I don't stay 'on the beaten path' with my ideas.  I take chances with my ideas...and so far it has paid off for me. (knock on wood)

In 2003 and again in 2007, this website was awarded the Good House Keeping Site of the Day...and got over 3,000 hits overnight in both cases.  I have, quickly learned the power of the Internet. 

Webiste name; humordoctormd

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I've been in the humor business for over 50 years, and when I built my website, I knew there would be plenty of humor, but I wanted more than that.  I wanted my website to be interesting, too.  To do that, I had to write articles, which were important to me, and to my visitors as well.  So, I chose topics such as losing weight; quit smoking; parenting; the enviroment; creativity/idea development and so forth. 

EzineArticles.com; (article directory);  I started writing seriously in August, 2006, and posted my articles on this article directory.  This is one of the best things I have done for my writing. 

During the two years at the directory, over 100 different of my articles, were published by over 500 websites on the Internet.  The list can be seen at the following link; (2 pages)

Articles Published Page

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The writer can get a pretty good idea as to the quality of their work, through the comments of their work by the general public.  About 250 comments on three pages;

VIP (Very Important People) Gallery) 

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Name recognition/work exposure; Authors Den Top 100 Most Popular List;   Occupies the #1 spot for December 30, 2013;

Advertise with large organizations; (newsletters);
Albuquerque Chamber of Commerce (5,000 members)  for those of you around the world, who may not be familiar with the city of Albuqueruqe, I will try to put it on the map for you.

Albuqueruqe is a quiet, one-horse town of over 500,000 people.  We pride ourselves in offering our guests many amenities such as electricity; running water and indoor facilities. 

Albuquerque is located in the state of New Mexico, which is located in the southwestern United States, with the state of Texas, Colorado, Arizona as our good neighbors. 

Other places to advertise my work;

LinkedIn; (millions of members/newsletter)

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(business networking site); Another way to judge the interest and quality of your work.  At LinkedIn, 500 connections are allowed, and at this date (12/30/13), I have about 452 connections, in an 18 month period.  Endorsements are another way of telling if there is any interest in your work, and I have nearly 100 endorsements in 25 categories from members.  (please scroll down page to color photos

- The University of New Mexico; (student newspaper/35,000 students)

- Albuquerque Chamber of Commerce; (Newsletter/over 5,000 members)

-  Central NM Community College; (student newspaper/30,000 students)

 - Albuquerque Journal;

- New Mexico Magazine;

- Tourism is New Mexico's largest industry, as people from all over the world visit Santa Fe; Carsbad Caverns; White Sands; the Narrow Guage Railroad; the Hot-Air Balloon Fiesta; Old Town in Albuquerque, etc.  Many places to market one;s work here. 

WORK IN PROGRESS...

January, 2014

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Copyright; 2013; Jerry Aragon; The Humor Doctor