Look how far we have come since the first printing press of movable type was invented by Johann Gutenberg in 1450.

Wake up world and step into the 21st century. In the Publishing Industry, of late, the words "Print-On-Demand", or POD as it is known, is being shunned as the child from the dark ages with leprosy. Bookstores, and Book Buyers have shunned the new method of Print-On-Demand, long enough, and it is time the Publishing Industry as a whole stepped into the future of Modern Technology.

POD is simply good business sense from two levels, the first and most important being, it is environmentally friendly to Print-On-Demand, taking less trees to print only what demand dictates. Second, Modern Technology has refined the process of mass printing to the highest of standards and will advance in years to come to bring swift delivery of printed books to distributors in the minimum amount of time.

Major publishers of the 20th century printed tens of thousands of books, and the fact is, if all those books did not sell, the remainder were left sitting in some warehouse, possibly feeding the mice of industrial estates. The outcome of "remainder" books is, they are usually sold for a pittance, or simply destroyed, with little or no royalties going to the author. This was nothing more than a pure waste of natural resources, timber, electricity and ink, but most of all, it was, and still is, a waste of the publishers money. From a business level, why would any publisher waste such capital when it would be wiser spent on promotion for sales.

Nowadays, many bookstores returning copies of their books to the distributor simply rip off the front covers and only return these as proof of returns. Publishers do not allow coverless books to be sold, so these now defamed books then become a huge waste of recourses, and when it is taken into consideration how many major publishers do not use the new technology of Print-On-Demand, then the scale of paper waste becomes incomprehensible.

It is time to lose the "Mindset" of Print-On-Demand being a "less than perfect" product. It is not POD that deserves to carry the burden of some books being of a 'less than professional standard', it is the publisher who thrusts less than high standards of editing, book cover design, and formatted books before Lightning Source Print-On-Demand technology.

There are less than 'professional people' in every industry in the world, Print-On-Demand is not responsible for publishers who do not conform to industry standards. And All POD publishers should not be held responsible for some. Print-On-Demand needs to lose the leprosy tag that it appears to be carrying throughout the Publishing, Book Distributors, and Book Buyers world.

Print-On-Demand is simply a "New and Exciting" printing and binding technology. Too many times, people define vanity presses and subsidy publishers as POD Publishers. This is a far cry from the truth, and this mentality is imparting to the eyes of the world, that any publisher, be they small or large, who dares use the modern technology of Print-On-Demand, is a less than worthy publisher. Why? For the simple reason, many POD publishers who use print on demand technology will mark their books as "Non-returnable".

"Reputable Publishers" mark their books as "Returnable", therefore there is absolutely no reason for bookstores not to order Print-On-Demand publication when, in fact, bookstores can return books they do not sell. It is a simple matter for book buyers to find out beforehand if the book they are interested in is classified as "Returnable".

If a Bookstore is interested in a story which can be ordered through Ingram's Distribution and it is Print-On-Demand, then their Lightning Source POD can supply Any bookstore around the world, with copies of the requested book within a minimum period of time.

For POD -- The Publishing Industry needs to step into the 21st century and became more environmentally friendly by using the Print-On-Demand method. It is not 1450 anymore, the forests of this world are dwindling, and the Publishing Industry does not own the sole rights to this precious resource. Modern Technology is dictating the way into the future and the Publishing Industry needs to embrace this new technology with the acceptance of change.

Mundania Press, Cincinnati, Ohio, is a POD publisher, their motto is "Offering Extraordinary Books by Talented Authors". See for yourself the top quality of POD with the release of the Native American Novel "Chétan" ISBN: 1-59426-076-1 ... This epic Historic Fiction is available any time, to Book Buyers and Bookstores around the world, by simply ordering through Ingram's Distribution.

Submitted By:
Pamela Faye
PR Arts Editor & Marketer
Australian Author
http://www.authorsden.com/pamelafaye
pamela_faye.optusnet.com.au
8/30 Alexandra Parade
Maroochydore 4558
Queensland. Australia
PH/Fax: 61 7 5451 0558
Mobile: 0409 506 020

Mundania Press LLC
Cincinnati, Ohio
http://www.mundania.com
Daniel Reitz
dan.mundania.com
Bob Sanders
bob.mundania.com