After performing for nearly five years The Prids have finally released a full length album, Love Zero.

The Prids - Love Zero

Luminal Records 2003

After performing for nearly five years The Prids have finally released a full length album, Love Zero. In true DIY fashion the 10 track album is a sleek 29 minutes 42 seconds. Love Zero is pure goth rock bliss. Imagine The Cure meets Joy Division overlaid with the vocal harmonies of Siouxsie Sioux and her male counterpart. This is never more clear than on the title track, "Love Zero".

Love Zero is comprised largely by the interplay of Mistina Keith’s bass and David Fredrickson’s guitar. Drummer Lee Zeman does an admirable job keeping everything together.

The brilliant keyboards of Jairus Smith are used less than I would like, but it works for the goth rock they have so absolutely committed themselves.

Strongest tracks are "The Problem", "Panic Like Moths", "You as the Colorant", "...", and "Contact".

The Prids may not be breaking new ground with their songwriting, but they do capture the essence of the great European groups of the late 70s and early 80s much better than any other American band.