Since its emergence at the turn of the twenty-first century, the Nigerian movie industry
“Nollywood” has had a profound influence on African culture. The Nigerian accents,
style of dress, and behavioral idiosyncrasies, all of which are distinctly Nigeria, are now
being transmitted as images around the globe. The medium of film has come to be
directly associated with the culture industry. In Nigeria such a role for the film industry is
still evolving. However, certain factors are altering the profile of what could be regarded
as the country's culture, while the film industry itself is undergoing a crucial transition.
The corpus of songs and oral literature, festivals, rituals, the traditional religion,
performing arts, music, dance, and indeed, the entire range of artifacts constituting
traditional oral performance of Nigerian culture are represented in Nigerian movies.