Website. Video. Blog. Webinar. Slideshow. Podcast. Facebook. Twitter. Snapchat. These are all possible platforms for using content for book marketing. And this is just the beginning.
Are you confused as to which one will work the best for your readers? Are you wondering where you should focus your attention?
You’re not alone.
But, fortunately, you probably already have the answer for how to figure out which would work best for you.
Did you get beta readers for your book or otherwise test the content out on potential readers, including family and friends? Did you submit your book to an editor to see what they thought of your grammar, punctuation, and sentence construction? Did you ask people what they thought of your cover?
If so, then you have the answer.
It’s testing.
(If you thought it was going to be something quick, easy, and painless, sorry – but you’re a writer, you should be used to that by now.)
The only real way to know what platform or method of content book marketing is going to work for you, your readers, and your book is testing. For a good period of time, maybe three months, focus all of your attention on one platform or method and keep track of all the data available, whether that’s “likes,” shares, engagement, reach, etc. (there are different metrics measured by the various platforms). Repeat with the other outlets you’re considering.
Based on that information, decide if which platform(s)/method(s) work best and how well so that you can determine how much time and money to spend which ones (if any).
To use all of the platforms that you suggest and do them justice, other than just dropping your books off there and then forgetting or just not going back and participate, is way too time-consuming. After all, as writers, we want to write, not market or promote.
Ron