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Consumer Behaviour
Making questionnaire
Reply from consumer
Statistics from Consumer
Consumer survey
Consumer Behaviour
Making questionnaire
Making questionnaire may be based on price, quantity, advantage, disadvantage, reason for using, duration of using, comparison with other competitor.
Sample of questionnaire :
01. What soap are you using ?
02. Why this soap are you using ?
03. How many days before have you been using the same ?
04. What is the difference between the same soap & others ?
05. What is your comments regarding this soap ?
Reply from consumer :
01. Decreasing the price of soap.
02. Creating a new quality
03. Getting more sweet smell in the soap.
04. Having more capacity of washing.
05. Getting small prize when buying the soap.
Sample of questionnaire :
01. Is food value of bread appropriate ?
02. What is advantage for consuming ?
03. Price of bread is more higher than other ?
04. Is there any disadvantage containing in bread ?
05. Should We increase quality ?
Reply from consumer :
01. Food value should be increased.
02. Always fresh item has to available in market.
03. Price should be decreased.
04. Sometimes dried bread is seen in market.
05. Fruit bread may be produced.
Sample of questionnaire :
01. Do you purchase milk ?
02. Do you purchase our milk ?
03. If we increase price, will you further purchase ?
04. If we decrease weight but price keep remain same, will you further purchase ?
05. If we supply new milk product with high quality, will you further purchase ?
Reply from consumer :
Consumer’s Comments
Dhaka(%) Chittagong (%) Khulna (%)Rajshahi (%)
Purchasing milk
30% 40% 15% 15%
Purchasing brand
25% 15% 08% 12%
Supporting increasing price
06% 04% 02% 03%
Supporting decreasing weight
05% 05% 03% 04%
Supporting new product in high quality 55% 25% 11% 09%
Statistics from Consumer :
S/L Month Percentage of consumer comments on price Percentage of consumer comments on quality Percentage of consumer comments on others
01 March’05 50% 40% 10%
02 April’05 30% 60% 10%
03 May’05 40% 40% 20%
04 Jun’05 20% 80% Nil
Consumer survey
Consumer Satisfaction Survey
Consumer Opinion Survey
Consumer Attitude Survey
Consumer Feedback Survey
Other Customer Survey
Customer Satisfaction Survey
Consumer Satisfaction Survey
The Infosurv Experience™ is a trademarked, proprietary consumer satisfaction survey process that produces superior results for Infosurv clients. The process includes a series of internally-developed “best practices” refined over 7+ years of research and development. To maintain its position as a thought leader, Infosurv continually studies the latest academic research and conducts its own internal studies. We incorporate the findings of this research into our survey process, which currently includes 68 checkpoints that our project managers follow with every client. Our unique survey process results in : # response rates over 45% above industry averages # scientifically valid survey results with a statistical error rate as low as +/- 0.89% # survey questions that affect real business metrics # a cocktail of survey data analysis techniques that are proven to produce exact # # conclusions and actionable recommendations For more detail regarding these and other unique survey design services and technical features that we offer, please request a free copy of our brochure. To learn more about how customer satisfaction impacts your company's bottom line, please download our white paper Focus on Customer Satisfaction. To learn more about the Infosurv Experience™ please click on the links below to see how Infosurv assists clients through the design, administration, and analysis stages of the customer survey process: Design --> Administration --> Analysis
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