Whether it's a hot stock tip from a friend, deciding whether or not to invest in the company that you work for, or choosing between a group of investment prospects, best-selling author William R. Patterson shares five criteria that can help you achieve higher returns with much less risk.

What makes a great investment opportunity? It is an important question because many people walk by great investment opportunities everyday. Whether it's a hot stock tip from a friend, deciding whether or not to invest in the company that you work for, or choosing between a group of investment prospects, best-selling author William R. Patterson shares five criteria that can help you achieve higher returns with much less risk.

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William R. Patterson is Chairman and CEO of The Warcoffer Capital Group, LLC, a financial holding company. He is also Co-founder of The Baron Solution Group, the award-winning training and consulting firm for executive leaders and entrepreneurs. His best-selling book, The Baron Son, has been translated around the world and featured in the Forbes Book Club and Black Enterprise magazine. He is an internationally recognized business authority who has been a featured guest on over 300 television and radio programs and is the business and financial expert on XM Satellite Radio 169 - The Power. William's website, BaronSeries.com, is ranked as one of the Top 10 Business Motivational Speaker Websites by Ranking.com and is also winner of the 2008 Black Web Awards for Best Wealth-Building Site, Best Male Author Site, and Best Lecturer, Speaker, and Workshop Site.