FIVE TIPS FOR GIVING RADIO INTERVIEWS
by Jennifer LB Leese
©2002-2003
Recently I've had the honor of a radio interview in my hometown, and I've learned quite a bit from that nervous, but excellent exposure that I'd like to share with you.
First, research the interviewer and his/her radio program. By doing this, you will be more comfortable during your interview, and you will know what sort of questions this specific interviewer likes to ask. Listen to other radio interviews they have conducted, and write down any questions you may have before arriving to the radio station.
Second, come prepared. I have realized beforehand, thankfully, that when asked to describe my books, I would freeze while my mind quickly tossed about a few choice words, as I stared blankly into the interviewer’s eyes. So, with that said, I typed up descriptions of my books, as if I were talking directly to the interviewer, instead of using a promotional blurb. The reason being is that in case I went blank, I’d have a cheat sheet handy.
Third, take along promotional materials or press kit if you have one. A few days before my interview, I made bookmarks, magnets, business cards, postcards, stickers, and flyers to leave with the interviewer. I didn’t purchase a special, expensive program to make these materials; I used Microsoft Word to design the bookmarks, and flyers, and I used Microsoft Publisher to design the magnets, stickers, business cares, and postcards. These items make excellent reading or “take one” material for in the radio station’s waiting area.
Fourth, bring with you a complimentary copy of your book. This is professional etiquette--a way of thanking the interviewer for taking the time to have you on his or her show. Be sure to autograph it as well.
Fifth, be yourself. Make sure that you are sitting comfortably before the interview begins. Calm down, and talk precisely, and normal. I know this sounds hard, but if you practice these things before you arrive at the studio, you will feel more secure during your interview. Be sure not to sit right up on the microphone, and try to keep your sentences short and to the point.
After the interview, always send the interviewer a personal note. Include your gratitude for them taking the time to interview you, send them a short paragraph on reactions you’ve received from those who heard the program, offer to serve as a source or contact for future programs related to your books, and give them any ideas you may have for future programs topics.
No matter what, make your radio interview an event you will always remember.
