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RISMEDIA, Oct. 5, 2007-Well, it seemed like a good idea at the time. Not long ago, a whole industry arose to serve a perceived need: online lead generation. It was seen as a new, tech-savvy and effective way to generate business. Referrals and shoe leather still had their place, of course, but this was a new age of technology where time is money and speed matters. What could be faster than the Internet?
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