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Commercial Success??
by ellen george   
Rated "PG" by the Author.
     
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A different take on the evolution of television advertising.

Have you seen the progression that television commercials are taking?
Today, we have men gleefully singing about their ED problems, girls talking about birth control, monthly problems, and folks dancing a diarrhea dance!
Is progress good?
In the golden days of commercials, when they were a minute long, they told a story - one of the geniuses of that time was Stan Freeberg - there are two of his works that are classics - One is for Lucky Whip -a cute cowboy with a whip is with a group of older ladies - they say to the cowboy (Lucky), 'Whip some more!' and the commercial ends with the ladies covered in Lucky Whip!
Another of his jewels was the commercial for (then) Jeno's Pizza Rolls - to the tune of the theme from The Lone Ranger - Have a P have a P have a Pizza Roll!!!!
Who wouldn't want to buy products when laced with humor in the spirit of fun?
In this brave new world, everthing is 'out there' - The ending of a commercial with two nubile young women, shown from the rear, walking and talking about the merits of going to the bathroom - If you had these cute rear ends, it seems to say, you'll stay regular too!
Girls at a spa-like destination debating the merits of birth control that will not inconvenience you with monthly problems. Folks in bath tubs in the afterglow of making love.
What will it be next?
Will will we be seeing next?
More graphic and more product shown?
Maxi pads, toilet paper, condoms, etc.
I cannot imagine what will be the next advertising trend.
People do have a say in advertising -
I have seen commercials that I felt didn't represent the product and I contacted the advertiser, told my concerns, and in the 2 instances I have done it, the commercials were changed. All we have to do is look and react to what commercials say.
We all have our pet peeves regarding commercials -
Mine are a few of the above - but we do have power to change things -
This is a brave new world...but some things should be left to the imagination...
Wonder if Stan Freeberg is still available?      


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