Here is something I discovered about writing article titles that got 8 times more readers and website traffic. It consists of a simple two-part structure and applies two universal appeals. This simple method will massively increase results on any article.
The two-part structure is this…
Unknown feature = Specific benefit
Here are some examples…
2 Household Ingredients that Remove Hangovers
The unknown feature is "2 Household Ingredients"
The specific benefit is "Remove Hangovers"
3 Steps That Turn Your Friend into Your Lover
The unknown feature is "3 Steps"
The specific benefit is "Turn Your Friend into Your Lover"
The Two Appeals That Supercharge ANY Headline
The unknown feature is "The Two Appeals"
The specific benefit is "Supercharge ANY Headline"
Do you see how these will attract readers? It builds up intense curiosity about what the unknown feature is because the reader wants the specific benefit promised. This two-part structure has out-performed every other formula I’ve tried. However, you can crank up the attraction of these titles by adding one or both of two universal appeals.
The two appeals are…
Easy and Fast
We all want that magic bullet. We want things that are going to enable us to do things easier and faster. So, when applicable, simply use them in your article titles.
Let’s apply them to our 3 examples above to see what happens.
2 Household Ingredients that Instantly Remove Hangovers
3 Easy Steps That Turn Your Friend into Your Lover in 7 Days
The Two Simple Appeals That Supercharge ANY Headline Instantly
Do you see how much more attractive to readers these titles are?
Now you know how to make your article titles get far better results. Just use the two-part structure and add the two appeals. So start getting better results with your articles from now on.
