Author Carolyn Howard-Johnson tells how to know your book, know your audience and know what's happening in the world around you in order to promote your work.

Book Review by Maryanne Raphael, Writers World

The Frugal Book Promoter: How to do What Your Publisher Won’t.  By Carolyn Howard-Johnson, Published by Star Publish.

The Frugal Book Promoter is a fun-to-read, easy-to follow book with step by step instructions on how to promote your book easily and inexpensively.  Carolyn Howard-Johnson, a professional publicist and award-winning author, shares her expertise.  She tells how to get the most from this book, “Consider everything offered as if you were testing desserts at a smorgasbord; then select what suits your book, your personality and your pocketbook.” Indeed, there is good advice here for every author.

“Publicity is a matter of style,” according to the author.  Her style is original, exciting and humorous, as she gives us most of the essentials about promotion, publicity and public relations

“Traditional markets count dollars; guerrilla markets count relationships,” she says while giving details on how to get an editor’s attention, and how to build relationships with the media, editors, readers and librarians.  She says the most powerful promotion tool today is the Internet.  She teaches us how to set up and use a Web site, how to use search engines, e-groups and chat rooms.  She explains how to use Amazon.com to publicize and sell your book, She summarizes, “The best way to get that publicity is to know your book, know your audience and know what’s happening in the world.”  She gives authors a quick path to this knowledge.  I would recommend The Frugal Book Promoter to any author who ever hopes to have a book to promote.