The propagation of ideas is an interesting study in psychology. Some find it surprising how certain ideas spread so quickly around the world.
Have you ever considered how ideas spread? Word of mouth can be a fantastic way to market a mainstream product, such as a movie. Many movie studios use word of mouth as part of their advertising strategy, for the simple reason that it is effective, and it is free.
What are some other ways that ideas spread? Law, such as the prohibition in the United States and other countries against drinking and driving, enforces some.
Others spread by a mimicking process. Fads, clothing, some toys for children all spread because we see somebody else doing or having something, and we want to be like them, so we copy them. Wanting to fit in to society is deep and natural need that is shared by almost everybody.
Another way to spread ideas is simply by forcing people to accept them, either by covertly or overtly threatening them if they do not. Today, Central and South America largely practice the Catholic faith. It wasn't always like that. There was a time, when nobody in that part of the world was Catholic. They had their own system of worship, and their own gods.
What happened? Why did they change? Many billions of people will argue that the Catholic Church is a positive system of beliefs that provides comfort and knowledge that by living a good life, you are assured a place in heaven. Many will also point out that the Catholic Church has been responsible for countless acts of kindness and charity over the last two thousand years.
So how did the Catholic Church, with all its ideas, beliefs, and rules spread from Rome, where it began, to the distance land of what is now Latin America? Was it word of mouth? Was it from mimicry, or was there another method?
Despite the benefit the Church has delivered in that area, very few will disagree that they initially came with weapons and threats and acts of war. And those original people that converted did so under threat of death.
How can such a positive message be delivered in such a negative fashion?
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