Remember when creating your website to include the information below:

Contact Information

It is very important that you provide your visitors with your complete contact information. This information should include your "real" postal address and not a Post Office box number. A business that hides behind a PO Box loses credibility. It is perfectly acceptable to use a PO Box as long as you also include your postal address. A great way to display your information is to create an "About" page. You are "About" page should include all of the following:

• A personal or professional biography
• A photograph of yourself
• A complete description of you and/or your company
• Your website and/or company objectives
• Your name
• Your address
• You company phone number
• Your company email address

About Page:

An "About" page is a very important part of building your credibility, especially if you are selling a product or service. You must do everything in your power to put your potential customers' mind at ease.

Privacy Statement

A credible business should let their visitors know exactly what their policies are about the personal information they collect. A great way to disclose your policies is to create a "Privacy" page.

Your "Privacy" page should include all of the following that apply:

• How do you plan to use your visitors' information?
• Is your visitors' information sold or shared with a third party?
• Why do you collect your visitors' email address and how will it be used on your site?
• Why do you track your visitors' IP address?
• Let your visitors know that you're not responsible for the privacy
• Issues of any outside websites you may be linked to on your website.
• Do you run contests and what do you do with the information?
• Do you have a discussion forum or message board? Let your visitors know that any information that is disclosed in these areas becomes
• Public information and caution should be taken.
• Do you have security measures in place to protect the loss, misuse
• Alteration of the information under your control? If so, let your visitors know.
• Let your visitors know how they can opt out of your mailing lists.
• Provide your visitors with your contact information, should they have any questions about your privacy policies.
• Feedback

Many times, your potential customers will have questions concerning your products and services. To build your credibility, provide your potential customers with an easy way to contact you. Create a page on your web site called "feedback." Place a form on this page to enable your visitors to contact you. It is very important that you answer any questions you may receive as quickly as possible. Your personal response to your potential customers can literally determine whether you are going to make a sale. A feedback form will also enable you to gather testimonials and receive suggestions to assist you in improving your web site, products or services.

Share Your Expertise

Another great way to develop your credibility is to share your expertise. You can do this in a number of ways including:

• Writing Articles
• Providing Free Tutorials
• Offering Free Courses
• Writing Reports
• Distributing Free Ebooks
• Publishing an Ezine
• Create a Blog
• Interview yourself!

Sharing your expertise will enable you to promote yourself as an expert in your field. Not only will it assist your potential customers, but it will also develop your credibility. By taking the time to build your credibility with your potential customers, you will increase your Internet sales considerably.

Also, make sure you use eye-catching graphics on your Web site, but make sure the colors you use on your Web site are color friendly.  What I mean by this is that some colors distract the products and services you are trying to sell so first:

Use graphics to promote your product-people are more like not to buy a product or service, if there is not a picture along with it.  People want to know what they are getting before they buy it.

Use short catchy headlines with graphics that have colors that are not overwhelming to the eye.

Make your sells pitch and product sound and look unique.  Unique sells.  What are you able to give them that that any person off the street cannot?