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Jeremiah Donaldson

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Third Times the Charm: Comeback #2 pt 2: Content
by Jeremiah Donaldson   
Rated "PG13" by the Author.
     
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Content is King, Queen, and Joker.

 This isn't so much a second part of the essay as it is a roundup. The first part dealt with the overall history of what I've done. This one takes a look at everything that I'm doing, which has worked before. I've advertised a lot of different ways. FB, good to get reactions but conversion is essentially zero and you're just paying for likes on a post. YouTube, good for advertising to a lot of people, but you have to have a video, the advertising is expensive, and, again, you have very little conversion. I've done guest blog posts, but again, you don't pull people. 'Conversion' is what you're looking for. You can't build anything if you can't pull people off the platform you found them on. But on the other side of things, the platform is essentially irrelevant. Why? Because the platform doesn't dictate your product. What dictates your product? You. And how do you do that? By producing.

I just lost like 90% of other writers right there. You're all thinking 'you mean like write stuff that isn't a story or book or about writing?'. Yes, that's exactly what I mean. You gotta write a bunch of shit that has almost nothing to do with what you are producing as 'art' and that has zero monetary value in itself. Why? Because the one and only thing I've done and found that does create conversions is content. And people know this. This is why they want to produce as much as possible with AI. But it's also hard to produce, and that's why they want to produce as much as possible with AI. And it should be hard, because why should creation be easy? It'll take me 4-5 hours to fully write and edit this long essay. Maybe an AI could do it faster, but not really. Maybe you can do it faster with Grammarly, but not really. Why? Because you still have to edit the shit and those things edit like an illiterate college student high on diet pills, so you either do it yourself or fail. At some point, you have to actually do something. And guess what? It's easier to just do it right from go, which means actual work. Actual focus. Shutting the hell up and putting the nose to the grindstone. Rockstar dreams are worthless if you can't produce. Luck is generated, like electricity. Those that forget that have a very dark life. They want to blame others for holding them back. Blame the World for being Cold and Harsh. They forget that they begot what they produced: nothing. Life is a bitch that only gives you what you fight for. What they also produced is the lack of a right to complain about their nothing. People like to say 'bad things happen to good people', but in reality, most people aren't 'good' and everything that happened to them was at least partially caused by themselves either through direct action or through direct inaction. Accidents do happen, but as William Borroughs said in Exterminator!, '“There are no innocent bystanders ... what are they doing there in the first place?” This means that your actions, even actions you thought had no impact, actually do have impact. And the stuff you don't do has equal impact. Doing nothing is still a choice, it's just a different choice than 'yes' or 'no' and you're still responsible for the outcome, or lack of outcome, of your actions. On that note, here is how you go about producing content on a reliable basis that is possibly worth reading.

First and foremost, figure out what you're going to write about. I don't even know how much stuff I have going on. Literally. I have political essays, blog series, short stories, novella and longer stuff, TTRPG stuff, card game stuff, graphic design stuff, layout and formatting stuff and all that is ON TOP of a full-time job and a minimum of four side jobs, not counting writing. So, how do you produce content? Get off your butt and do something worth writing about and then write about it, that's how. If you don't do anything worth writing about, what are you writing about when you write? I'll tell you: N.O.T.H.I.N.G. Did you know that Neils Bohr was a Nobel Prize winner AND an Olympic athlete? Field hockey? Probably not. Because people like to pretend specialization means something and all it really does is lock you out of the parts of life you thought you didn't need and couldn't enjoy. The full 'jack of all trades' quote is: 'A jack of all trades is a master of none, but often better than a master of one'. Why? Because as soon as you specialize, you pretend you know stuff you don't actually know and at the same time you destroy your own problem solving skills since problem solving depends on a WIDE RANGE of knowledge. McGyver=jack of all trades=problem solver. Hence, specialization is for insects, and that has been maintained throughout history. That doesn't mean don't be as good at something as you can, but be good at at least a few other things also. So to have something to write about, you have to know about a lot of stuff, be able to do a lot of stuff, and most importantly, kill your darlings about what you think you know. Those darlings are gremlins that are holding you back and keeping your head full of nonsense.

After you've got off your butt and done something worth writing about, you have to figure out what part of it you should write about. Let's use...writing...as an example. Say you're finally learned enough to have something to say about writing...or even worse, went to college for it and everything you think you know is wrong and you're loud and proud about it. What are you talking about? Writing? That's the same as 'nothing' and isn't a trip down any rabbit hole. Writing is all kinds of things. Character development, plot development, production, POV, editing, formatting and layout, publishing, advertising, etc. The list goes on literally forever, because each of those things is yet another rabbit hole you have to go down to see the truth. To find stuff to write about, and to produce content, you have to go down rabbit holes. You have to go down dark, scary rabbit holes that no one else wants to go down. It's like wild flower hunting. Where do you find the nice flowers? On the trail that the masses have tromped into mud or in the field they're afraid to go into because of snakes? It's not a hard answer unless you want it to be hard. In addition to killing all those little gremlin darlings, you also have to find real subjects to write about that haven't been done to death by the uninspired masses. And how do you do that? By doing stuff worth writing about. How do you do stuff worth writing about? By doing all kinds of stuff and failing at some of it.

At the end of the day, creating content is the easiest, hardest, and most important thing you can do as a writer. It's the easiest because all you have to do is do something and write about it. It's the hardest because you have to do something and then write about it. It's the most important because you have to maintain output to draw in readers. Too many writers get caught up on trying to push the one thing they managed to finish and they forget that readers don't really care like that. Readers care about being entertained. Readers care that the series they're following has consistent releases. Readers care that some level of quality is being maintained. Readers don't care about much else. Only writers do, or at least they act like they do. As Scroobius Pip said, “I see so many kids that love being writers more than they love writing.” And so do I, Pip. So do I. Rockstar dreams and late utility notice ability as far as the eye can see. Propped up by Grammarly and fraudulent AI. No substance. No staying power. Ever shifting like a sand dune. Don't be those writers. Do something. Write about it. And not the weak, pansy stuff. Work that OT and screw your boss. Literally, screw him/her on the office table. Tell the bully to piss off and be willing to back it up with your fists. Stop being a tool of whoever you're a tool of and decide your own future. Tell that thief you'll stomp their ass in the parking lot in front of 100 people the next time they steal and BE WILLING TO DO IT. No one is going to remember you because you were 'nice'. Fun fact: No one is nice, especially people who say they're nice. It's like honest people. No one actually honest will tell you they're honest. No damn way. They'll tell you they 'follow the important rules' or something similar. But they'll NEVER tell you they're honest. Only thieves do that. And only backstabbing bastards tell you they're 'nice'. And only bad girls say 'I'm not that kind of girl'. Everyone else explains to you why they're the asshole or bitch they are. Everyone else explains to you how you have to be an asshole or bitch to make some things happen in life. Everyone else explains to you how/why/when they had to do something...worth writing about.

I'll wrap this up with the examples of what I'm doing in regards to producing 'content'.

I have a two drop per year release schedule on anything that isn't general content like the essays and blog posts. I did have a one drop per year schedule, but two drops gives me more time on the 'new' lists, and that's where you want to be. Right now, I've got the release drops for the next year and a half nearly finished and ready to drop and I have the next 5 years of releases outlined for a total of aprox 30 novel, novella, short story, and game projects or about 6 per year on average. Once my house is paid off and I can semi-retire in a few years, I will up this to four drops per year, one for each season. This class of stuff (currently) includes three different book series, two different card game series, and one TTRPG series.

I pull from everything I do in regards to the blog series I started this year. I've currently got four ongoing, Disturbance Timeline RPG: 2nd Edition countdown, Character Profiles, Self Sufficiency, and Releases in Focus. The DTR2Ed countdown is up to #6 and there are about 20 total. The Character Profile series is up to #6 and each post goes into detail about a single character from my 31 years of writing history. The Self Sufficiency series is up to only #3, but #2 was a two parter, and the series is about what I'm doing to make my ½ acre as self sufficient as possible for multiple reasons and will cover a broad range of things from plants to animal husbandry. The Releases in Focus series is the briefest and newest of these three and takes an individual look at each release after it is dropped, starting with Spring/Summer of 2023. I've got several other blog series queued should I need or want to switch subjects or I run dry on one (yeah, right). Those others are: Delivery Driving (everything I've learned from 10 years and 700k miles, and counting, delivering), Skills (on the importance of skills, what I can do, and the minimum a man should be able to do), Game Design (on my 10 years of game design work and what I've learned), Writing (on my 30+ years of writing and what I've learned). I shouldn't need to point out at this point that I will NEVER run out of stuff to work on. I can literally put a dart board up and choose randomly if I want. My only barrier is time. And that should be your only barrier, or you're holding yourself back or in very bad health.

And then everyone's favorite: my political essays. I really like to point out that I was a voter who said nothing for about 15 years from 1998 to 2013 when I wrote my first one. These are all over the place and follow my characteristic blunt and in your face approach to life. Because if you're not blunt and in their face, you're being a pansy and you're already dead. FYI, you were dead for millinea before you were born and you will not exist for far longer afterwards. So if you want to be a limp wristed little shit that complains about how things are so terrible and against you...fine. Write about it. Some simp will read it and agree. There's literally people who are cool with pedos, so there's nothing so terrible that you can push it if you decide to. Which brings me to the point of political essays: they're propaganda. And guess what? We're in a propaganda war. You can decide to support it, or be against it, or choose to pretend to not be interested and support it. Here's a quote from a singer/writer King ISO: 'They tryin' to make it our culture to not be here'. He's talking about African Americans, but this applies to basically everyone that isn't part of the system at this point. We've got people pushing running and fighting with police. Guess what? These people are trying to get people killed, regardless of what anyone wants to think about that. The people pushing the trans stuff that's leading to suicides of those people later in life are literally killing people. On purpose, accidental, who cares. If you shoot someone, you shoot someone, no one cares about your excuse except self defense, and there's clearly zero self defense here, not even enough for Florida's 'stand your ground' law. We have companies pushing poisoned medications and poisoned food that is causing obesity, early death, mental illness, violence, murders, and more. Stop and think for a second. Do you think these pharmco execs or their families are taking the garbage they produce? You already know the answer: no. The pharmco execs also never got the Covid vaccines until public pressure forced one or two to, maybe. We can be assured that the execs at the poisoned food producers also do not eat the food they produce. Why would they? They, of all people, know better. But you'll eat it, right? And call it a 'good deal' because it's 'cheap' and 'not fattening' at 'only 50 calories'. In reality, this stuff is loaded with poisons, some of which is literally reprocessed industrial waste, like fluoride in toothpaste is, in case you didn't know. And I won't get into the abject fraud that is EVs that have burnt more property in the last year than Lefty rioters and are about to get banned from ships. Eat the rich? Naw, starve them. Pick your side. That's the propaganda war we're in: companies are killing and fleecing people for profits and stock options while the corrupt government goes along with it. But, of course, the media wants to water it down like merum and call it a 'culture war'. The front lines are everywhere. Know it. Believe it. Write about it.

In short, you have to do stuff and read stuff to have stuff to write. People have this very silly idea that stuff is simply made up off the top of the head and thinking that is the very reason why producing stuff is so incredibly hard for them. You have to do the stuff no one else wants to do. You have to go down the holes no one else wants to go down. You have to think about the things no one else wants to think about. You have to people watch. You have to do the things that writers must do to have material. I've already gone over thieves and honest people, so now I'll close with a mention on close-minded people. There's no one more close-minded than the person that thinks they're open to everything. Think you're 'open minded'? Guess what? You've just not done enough to find the stupid stuff or you just don't learn and are in line for a Darwin Award. That's all. I'm not open to everything. I used to be way more open to stuff. No more. I've done stuff that's almost killed me and has killed other people. I've had friends and friends of friends die doing everything you can imagine. I'd be a complete moron to remain 'open minded' with the experience I have and doing so earns people 'Darwin Awards'. Me and Pip sees a lot of writers that love being a writer more than writing. I think he'd also agree that I see a lot of people that love the idea of death more than they love dying. I see people who haven't come close enough to death to figure out what life is about. Because life WILL kill you. No 'maybe' about it. 100%. No one gets out of life alive, folks. Your clock is ticking. You're just an animated piece of meat with a target on your head. Know it. Believe it. Write about that, too.


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Reviewed by Ronald Hull
Reviewed on August 3, 2023
This is an excellent article. Everything you wrote about writing makes a lot of sense. I can't believe your productivity and your energy to produce. I agree with you about producing work. Looking back, I can't believe all that I've written on many subjects through many venues. Only recently, have I turned to fiction. Glad that I was able to experience so much during the first 60 years of my life enabling me to write on almost any subject I wanted.

Perhaps it is my age and physical condition that keeps me from going down some of the rabbit holes you've been diving into.

I don't agree with your politics or your reasons for why you have those answers that are not really backed up by data other than hearsay. But you have the right to write about anything you want and I will respectfully just disagree when disagreeing is warranted.

Ron

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