The USPTO’s new online Trademark Center now includes a feature that makes it much easier to conduct a trademark image search. This means that instead of scouring the Trademark Design Search Code Manualto try to identify the design attributes that a logo or proposed design possesses, you can ask the new AI-powered search system to look for marks that are similar to an image that you upload. How to Do a Trademark Image Search is a set of step-by-step instructions I've prepared to enable you to conduct a trademark image search of the USPTO’s database. Whilte it is not a substritute for a full trademark search using design code, it can help with a preliminary knockout search for identical or similar images.

Even if you are not conducting a trademark search with the intention of registering a trademark, the tool is also useful to identifiying the owner of a particular logo or design.