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Phyllis Zimbler Miller

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Blogs by Phyllis Zimbler Miller

Virtual Book Tours and Internet Marketing Promotion
6/3/2008 2:56:11 PM

As announced yesterday, I’ve started on a month-long virtual book tour organized by http://www.pumpupyourbookpromotion.com for MRS. LIEUTENANT. In actuality this is a blog tour, because – without leaving my own computer – I get “interviewed” on people’s blogs or I get to write a guest post for other people’s blogs. This is a great co-promotional opportunity because the author promotes the guest blogger and the guest blogger promotes the author.

Recently I’ve been recommending the virtual book tour idea to an author I met on http://www.redroom.com, which is a terrific website for book readers and authors. I’m going to include below a part of this author’s email in which he said he didn’t see the need for a virtual book tour that would get him “mentioned” on blogs:

“I am already mentioned on blogs – albeit in a narrow corner of the book buying world, those related to comics and cartoonists. These blogs are to help me with ‘search engines.’ I am uninformed about much of the on-line world but doesn't that have to do with directing people to your web site? And I don't have a web site.”

And later in the email he wrote: “The Authors Guild, to which I belong, is holding a telephone-seminar (whatever that is) on book promotion next week. I will sign up for it and let you know how that goes.”

Here’s my email reply to him: “Okay, I'm going to give it to you with both barrels. You have to get on the internet marketing promotion wagon. Which means you have to start learning about the possibilities as I did through books, etc. A teleseminar is really good – you call in or sign in on your computer and listen. I listened to one yesterday on social media that was very informative.

“And you want the search engines to find mentions of you even if you don't have a website. Did you read the review I got yesterday on someone else's blog? I'm going to have an interview or review on at least one different blog every day this month (Monday-Friday). This should increase my exposure to a lot of different people – the readers of each different blog.

“To get an idea of all of this, read RED HOT INTERNET PUBLICITY by Penny Sansevieri (get on Amazon) and then sign up for her free email newsletter at http://www.amarketingexpert.com. Sign up for John Kremer's free email newsletter http://hwww.bookmarket.com also. This is an important beginning of your new education.”

And, of course, I’m going to tell him he needs a website and also tell him about John Kremer’s sixth edition of 1001 WAYS TO MARKET YOUR BOOKS, which has a terrific Chapter 12 about internet marketing. And the great teleseminar I listened to yesterday was conducted by social media expert Erica O’Grady on http://www.ustream.tv and sponsored by http://www.blogcatalog.com.

The important thing to understand about virtual book tours is that an author doesn’t just get a MENTION. The author gets FEATURED for that day on a blog. And when you have a good virtual book tour organizer, that blog has been selected precisely because it fits in with the target market for the book.

Check out my guest blog today at http://www.overthehillchick.blogspot.com and leave me a comment. Then, if you’re an author or a potential author, get on the internet marketing bandwagon. The person you help will be yourself.

Syndicated from http://www.mrslieutenant.blogspot.com

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More Blogs by Phyllis Zimbler Miller
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• YourMilitary.com Announces Military Spouse Contest Winners - Tuesday, August 5, 2008
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• Help Needed for Military Spouses – Especially During Deployment Times - Thursday, July 31, 2008
• An Active Duty Military Personnel Describes What PTSD Means to Him - Tuesday, July 29, 2008
• Biblical Act of Expiation for Killing in Battle Might Have Helped with PTSD - Monday, July 28, 2008
• Then (Vietnam War) and Now (Iraq War): Fraternization With the Opposite Sex - Friday, July 25, 2008
• U.S. Military Personnel Trained as Jewish Lay Leaders in Iraq - Thursday, July 24, 2008
• Episode 7 of Lifetime Television’s ARMY WIVES - Monday, July 21, 2008
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• U.S. Military Personnel Who Served from 1972-1984 Re-Joins in 2007 - Thursday, July 17, 2008
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• Virtual Book Tour Day 4: Let’s Start a “Conversation” - Thursday, June 5, 2008
• Virtual Book Tour; Lifetime’s ARMY WIVES; Ft. Knox Reporter - Wednesday, June 4, 2008
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• Virtual Book Tour: Day 2 Stop for MRS. LIEUTENANT at Boomer Chick Blog - Tuesday, June 3, 2008
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• Respecting the Commitment of Graduating ROTC College Seniors - Wednesday, May 21, 2008
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