BBC Radio has again turned to Sandra Miller-Louden for her insights into the world of greeting card writing.
Sandra Miller-Louden was a guest of BBC Radio 4's Shop Talk, an in-depth, roundtable discussion on topics on timely interest. Today's greeting card industry was the focus of this international discussion group, where Sandra represented greeting card writers and was the only American on the panel.
The moderator, Heather Payton, interviewed Sandra on her 20 years experience writing today's greeting cards, including the importance of voice, sendability and defining occasions in today's ever-changing marketplace.
This is Sandra's second appearance on BBC Radio; in 2003, she was a guest on the Dotun Adebayo Show and helped Dotun and his crew write humorous verses.
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