Blood: The New Red begins at an after party where Mickey, an ex-adult movie star turned supermodel, is aligning himself with one of top Designers of Seventh Avenue. While trying to land a job on the runway Mickey is thrown into the center of a scene where sex is often the motivation, the wine is served by year, and cocaine is back in full force. Juanita, Mickey’s girlfriend is having difficulties staying sober, fully clothed, and off of her famous boyfriend.
Mickey goes to work for Fashion icon Paul Johnson, one of the two top Designers in NYC. The other is Sandy Johnson, another Designer who will stop at nothing including murder to guarantee victory. A runway exhibition has been scheduled for the two to compete in and find out who truly is the best Johnson. Mickey will be Paul’s top model, and Sandy has found a homeless person nicknamed Kung Fu Master to show his line.
In addition to getting his new line in place, Paul Johnson is also buying chain saws, the louder the better, to put the special in this special event.
Did you know that you can’t be sentenced to prison if actively seeking help at a mental facility? Paul Johnson knows this.
Somewhere between the girls, counting Vicodin pills, and show preparation Mickey has grown a conscience and no longer likes what he sees. He believes (and his psychiatrist agrees) that he has the power to change what’s happening around him.
Days before the show Kung Fu Master turns up dead and there is an attempt on Mickey’s life. After a brief period of unconsciousness Mickey is back, is told that Juanita and brother Cheeks are now also dead and that he must continue with the show. After all, what would Steven Tyler do?
The night of the show is laced with celebrities and models on the runway as well as one particular popular day-time talk show host that may or may not be murdered on the runway.
In the end only one Johnson will walk away, although this is temporary as Mickey has the last word.
Right before he pops his last Vicodin.
Mickey is an ex-porn star returning to model in New York City. He initially has to decide between the top two current designers: Paul Johnson and Sandy Johnson, simply known as The Johnsons.
Paul and Sandy on the outside appear very different, but once you see their day-to-day you realize they are very similar. Their drive and motivation rule over all other personal attributes. They want to WIN!
This is not Mickey’s first time in the game. Despite his too cool for the room aura it is evident that Mickey has matured from his “acting” days and now understands who really runs the business. Despite being caught knee-deep between The Johnsons, Mickey and his manager have a knack for viewing situations from the outside looking in.
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