December 2002
Details at www.sliceofpromo.com/promoblitz.htm
Lori Soard and Artistic Promotions are teaming up to offer
PROMO BLITZ
December, 2002
December is one of the biggest shopping months of the year. This is
also true for book sales. Whether you have a new release just now
available or release you want to breathe new life into, Promo Blitz
can help.
What does Promo Blitz include?
Press Releases sent via e-mail, fax and snail mail (depending
upon editor's preference according to our exclusive mailing list) to
major newspapers and radio hosts. We charge about 250.00 for this
service if you're doing it on your own.
Full Page Ad in several smaller publications (3-6) listing
each author and her current release and website. This would cost
you about 1000.00 to do it on a smaller scale on your own. We are
hitting the smaller publications because of the ad turnaround time
and rule of 7 (see below). We plan to scan the ads and send to the
group electronically so you can see how they look and we can keep
costs down to focus on the promotion.
Booklet Mailing to over 800 bookstores and 400 libraries to
our exclusive list of buyers who want to know about available
books. The booklet will be created by Lori Soard and will list each
author, her release and a short blurb or review quote as well as a
ranking system that will help buyers understand where to showcase
your books and increase sells.
Internet Saturation Campaign. Our Internet Saturation
Campaign comes from Artistic Promotions and runs 400.00 regularly
all by itself. The biggest cost involved is time. We list your
website in search engines, give you advice for adding meta tags to
increase your ranking in those engines, place an ad on classified
sites and FFA sites. Place an announcement on newsgroup lists and
reader lists who welcome information on authors and their books. We
also contact various websites that offer reviews, interviews and
free author promotions and try to get them to work with our clients
and feature them and their books.
Banner Ad at Romantic Times, Affaire De Couer, and several
other sites (we're negotiating rates).
An ad with top placement in PW's Bookseller's Daily
Newsletter.
Creation of a personal webpage at one of Artistic Promotions
Web Sites. The personal page will list a brief biography, latest
release and ordering information and a link to your personal
website. This will stay up through January.
Postcard mailing to our list of 30,000 readers that will
direct them to the personal webpages at the site. They will be
enticed with contests we'll be running throughout the month of
December to drive the traffic to us and on to you.
E-postcard mailing to an additional 10,000 on our opt-in list.
Rotating banner at Circle City Writers, and Slice of Promo-
both high traffic websites.
Feature Interview in the Weekly Slice. Note that our goal is
to get interviews about Promo Blitz and our contests in various
publications and radio interviews. However, while we will send out
the press releases, we don't want to guarantee these unless they've
confirmed. We will follow up our press releases with phone calls
and press kit materials to try to give us the best chance possible
for additional exposure here. We expect many more interviews than
the one that has confirmed.
Smaller ads in regional papers and newsletters. Our target
audience is the avid reader. Readers who just love the written word
and absorb a lot of material. We believe that is our best market.
In addition, Lori will be heading up a Chat Fest where you'll
each get a chance to be a featured speaker for CCW. This will be
open to both members and nonmembers. We want you to gain the
exposure and Ronda wants to get the word out about CCW, so it's a
perfect combination.
Ongoing contests throughout December to drive traffic to your
pages at Ronda's site and get more exposure for you and your books.
Lori is skilled at getting prizes donated, so she's going to handle
this end of things and get us some fabulous prizes to feature at no
extra cost to us.
As a bonus, you'll get a free career goal consultation with
Ronda, where she'll discuss your career goals, promotions you should
be doing on a regular basis, and how to prepare your own press kit.
She'll also answer any questions you have about promotion.
Have you heard about the rule of 7?
In advertising, the rule used to be that someone had to see your
product three times before it stuck in their minds. But with the
saturation of advertising in today's world, this has changed to
seven times. As a writer, your product is your name and/or your
current book. Our goal with Promo Blitz is to get your name out
there as many times as possible so that it sticks. The best way to
do this is to put it out there in the same month and consistently
across different mediums and markets. Promo Blitz does just that.
Who is Artistic Promotions?
Ronda Weems opened Artistic Promotions about six years ago. She
represents authors, artists and entertainers. Her background is in
Public Relations and she's worked for various advertising and print
companies on a freelance basis. She runs Circle City Writers
(www.circlecitywriters.com) and is works for Slice of Promo
(www.sliceofpromo.com)
Who is Lori Soard?
Lori Soard has put together various promotional campaigns for her
former website Word Museum. She's headed up the yearly Author
Scrapbook that now has an annual print run of 10,000 copies and last
year started Divas Of Romance (www.divasofromance.com), a
promotional co-op group made up of romance authors. She also runs
Published Authors' Circle (PAC), which focuses on promotion and
career building. Lori has a Ph.D. in Journalism and Creative
Writing, is published in articles and books. Her next release is
HOUSEBREAKING A HUSBAND, a romantic comedy released through
Thorndike.
I'm getting a lot of Promotion? Are you making any money?
The answer to this is now but yes. It's true that by the time we
pay staff, for advertising space, and mailing and printing costs
that there won't be any pocketable or monetary profit. However, by
organizing a program like this, Artistic Promotions receives
recognition from potential future clients. So the payment isn't
monetary but if we're to be honest, there is something that
Artistic Promotions will get out of this.
Lori Soard will receive half off her fee for the work she'll be
doing because of the time involved. It averages to about 2.00 an
hour, which isn't good pay but again there is some recognition in
heading up a project such as this. Payment doesn't always equal
money.
So how much is all this gonna cost me?
Much less than you'd think. The entire Promo Blitz package is only
299.99 It's the perfect solution if you don't have thousands to
spend on a promotional campaign of your own. Most of my clients
spend between 20-30% of what they make on their craft on promotion.
This is a workable amount.
What if I just can't afford 299.99 right now?
You have several options. We will allow you to split the ad with
ONE other author. That would basically give you half off. But
understand that you are splitting the space. Thus for the one page
ad, you would have your name and website listed and so would your ad
partner but you would not have space for a blurb. The same thing
applies to your webpage at our promotional website. You get a
single page. You have to list both of you and your link on that
page. There is no other way to do this and still meet costs, so
while it can be a good option we want to be upfront about what you
can expect.
How do I sign up?
That's the easy part. To pay via Paypal, go to this link:
Note: For AOL users, if it says this address is too long, simply go
to Paypal.com and send 299.99 to CWABookClub.aol.com
To pay with a check, make it payable to CWA Book Club but send to
1199 South Oden Drive, Greenfield, IN 46140 Lori will be recording
these as they come in and then sending them on to Ronda for
deposit. Please be sure to email Ronda at CWABookClub.aol.com and
let her know if you're sending a check so she can reserve your
space. We can only take so many authors for this first blitz
because of space in the booklet and such.
If you still want to be involved but can't figure out how to do so
financially, please contact Ronda and she'll try to work something
out with you. We want you to have the promotion you deserve.
Promo Blitz was born over lunch at a local pizza buffet a few weeks
ago. We're both very excited about this opportunity and determined
to make it a huge success that we can repeat year after you to bring
you and ourselves great promotion at an affordable price. If you
have questions, you can e-mail LoriSoard.aol.com or
CWABookClub.aol.com
This book is about Poetry. Many different kinds of fables, short stories about life experiences, laughter, drama, children, humor, love, inspiration and some urban styles of poetry.
This book is about Poetry. Many different kinds of fables, short stories about life experiences, laughter, drama, children, humor, love, inspiration and some urban styles of poetry.
With the new and exciting world of Kindles and Print-on-Demand (POD), Independent Publishing is becoming an enticing choice and a viable alternative to traditional publishing.
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