Writing the book is only half the work. The other half is getting it in front of potential readers. But with the sky-high cost of many marketing services, some authors seem to think that leaves them out in the cold when it comes to marketing themselves and their book.

Not so. There are many things that authors can do to market their books while living on a shoestring budget. The biggest cost is good old hard work and elbow grease.

While there is great value that many high-cost marketing plans and experts can bring to an author, for those without the funds, there are still things they can do to get the word out about their book.

Click here gives a daily dose of ideas and practical tips for the author. And starting in March or 2009, Eldridge has enlisted an army of writers and promoters to share their tips with the blog's readers.

Also, Eldridge just launched a newsletter where subscribers can recieve free weekly video tips to help them with some of the more technical ideas found in his blog.

Eldridge was a former Marketing Director of a company before beginning his writing career. He now shares his marketing experience with authors to help them get the publicity they are seeking.

Eldridge is also the author of Click here, the action/adventure novel that Clive Cussler calls a "first rate thriller brimming wth intrigue and adventure."