Hello,

Here is your August issue of Publish and Prosper.

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Volume 1, Number 3 August 2006

Publisher: GoalMinds, Inc. Mailto: info@publishandprosper.com http://www.publishandprosper.com Copyright 2006 GoalMinds, Inc. All rights reserved

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Thank you for joining us. If you know a writer or publisher who wants to make more money, please forward this newsletter to them.

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In this issue:

1. Take it from 'The Top'

2. 7 FAQ's About Book Signings

3. Low Cost Book Signing Tours

5. Exciting news

6. Five Reasons You Should Publish Yourself

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Top Tip:

Getting published today is easier than ever. You can write a manuscript and have it printed in book form within 14 days. That book you've been wanting to write can definitely be on your coffee table before the end of the year! Of course, that assumes that you know what you want to write and can devote uninterrupted time to getting it written. Fewer people use the yellow pad for manuscripts now that computers are so easy to own and operate. Some people have latched onto the idea of talking into their computers and having printed matter come back to them. Then there is the recording method of talking your book into a recorder and having someone else type it out. There's just no excuse for not writing that book! All it takes is time, thought, and writing.

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There ain't nothing that breaks up homes, countries and nations like somebody publishing their memoirs' ~Will Rogers

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7 FAQs About Book Signings By: Jo Condrill

7 Frequently Asked Questions about Book Signings

1. What do you get paid to do a book signing?

It depends on where the book signing occurs. Most bookstores do not pay authors to do a book signing. Linda Ligon, Interweave Press, says that her authors are paid an honorarium by craft stores. The 'pay' is most often an opportunity to interact with readers, increase the sales of your book, and enhance your status as an expert.

2. How much money do you make on a book signing tour?

It depends-and you may never know precisely. It depends to a large extent on how well your events are publicized because more people attend when excitement is created about the event. It depends on your presentation and interaction with the audiences. You may know how many books were sold during the event, but that is not the end of the story. One bookseller says that more than 60% of the sales are made after the author leaves the store.

3. Why would anyone go to a book signing?

To meet the AUTHOR! In many sections of the country, just being an author makes you a celebrity. You are the authority. Having an autographed copy of your book sets the reader apart. In one city a lady purchased several copies of '101 Ways to Improve Your Communication Skills Instantly.' With each request, she told me something about the recipient so that I could tailor my comment for that individual.

4. What's in it for authors who do a seminar or talk on
their book?

By presenting a mini-seminar or discussion at a book signing, you demonstrate your knowledge on the topic. You can elaborate on the contents and tell stories about things that happened while you were in the writing process. You also have an opportunity to develop a rapport with the readers allowing them to experience you as a 'real person.' Event sponsors will like you because you have provided a free service for their clientele. They will be most likely to welcome you back with your next book.

5. What if nobody shows up?

Even celebrity authors occasionally have a 'no show,' so don't give up! The most important thing is how you react when nobody shows up. Keep smiling and draw on your positive mental attitude. Often people will be in the aisles between the shelves, not wanting to be the first to step forward. Walk over to the section where your book would be, introduce yourself to people there, and invite them to the presentation. Offer them a free flier or handout. After the event sponsor has read the introduction you provided, wait a few minutes, and then begin your presentation at the appointed time with a welcoming message. If a microphone has been provided, use it. If no one shows up after two or three minutes, bring your talk to a close with an invitation to people milling about to visit the table later. Usually, managers will ask authors to sign some extra copies. Be gracious and uncomplaining. Later, review your actions and see what might be improved upon.

6. How do you find the time to set up a tour?

Conducting a book signing is like presenting a play. There are several roles-the author designs the tour (venues and dates), prepares a mini-seminar, discussion, or speech, and does the signing. The support staff makes the contacts and provides publicity material, orchestrates the travel details, and does the follow-up to be certain that everything is synchronized. A separate person or company may be involved in the publicity effort, depending on the expertise of the support staff. Click here for an easy-to-use guidebook, the Book Signing Action Planner. The quick fill-in-the-blank style even does the math for you. Written by experts who have 'Been there; done that.'

7. Assuming that you have had 'no shows,' what's the best
book signing event you have ever held?

It is seldom that a 'no show' occurs. The best book signing event I have had was at a large Barnes and Noble bookstore in El Paso, TX, where I signed 'Take Charge of Your Life.' The event was preceded by interviews on three television shows (affiliates of national networks) and a radio interview. The El Paso Times newspaper published an article about the book on the day of the signing. It was on the front page of the 'Living' section with a color photo of the book cover. That evening, after the bookstore staff brought all the chairs in the store into the presentation section, people were standing along the sides. Most of the audience stood in line long after the presentation to talk with me and get their books autographed. You, too, can have such events.

Article Source: http://articlesaboutbooks.com

Jo Condrill is best selling co-author of 'From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour.' This book was named the 2002 Best Writer's Reference Guide by the Bay Area Independent Publishers Association. Www.publishandprosper.com/products.htm

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Do you want to learn the secrets of doing high impact, low cost book signing tours? Get your books seen and sold! Get from Book Signing to Best Seller now and watch your sales and profits grow...and have fun doing it! Check out http://selfpublishingbooks.net/ and find out how to discover the incredible inside 'Shortcut' secrets of a self-published, best selling author! While you are there, check out the hundreds of dollars in bonuses that you will receive for FREE when you download your copy of the book today! Don't miss this opportunity to turn your book into gold!

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To write what is worth publishing, to find honest people to publish it, and get sensible people to read it, are the three great difficulties in being an author.' ~Charles Caleb Colton

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Five Reasons You Should Publish Yourself!

By: Dr. Gary S. Goodman

I have 12 best-selling books with major publishers, and these titles have sold, collectively, hundreds of thousands of copies. I've made money on the books directly and indirectly, so I have no reason to complain.

But in some cases, I've done better, publishing products on my own, particularly with audios and videos.

You have to take a hard look at conventional publishing before convincing me that it is the best route to take to achieve success. In fact, I think self-publishing is superior for at least five reasons:

(1) It's fast. For example, I have a book proposal out
right now at a few conventional houses. If they say
yes, today, it will still take 9-12 months for the
book to appear in stores. If I self-publish, I can
have it in my hands, ready for distribution, within
weeks.

If you're writing novels, timeliness may be of less concern, but if you're writing for business, you need to be faster to the market.

(2) It's more profitable. Despite my substantial sales of
books, I've probably brought in more dollars from
publishing and selling my own tapes.

(3) You know your topic better than any editor does. I
can't tell you how many times editors and editorial
committees just didn't understand the demand for my
subject matter. You are often a better judge of the
potential for your work product.

(4) You will not be misled into thinking that a
publisher's job is promotion. They're terrible at
promoting lesser known authors, and they expect us to
work ourselves to exhaustion promoting and selling our
own titles. In light of this, what functions are they
actually serving?

(5) Bookstore distribution is getting tougher all the
time, and it's certainly not the best channel or the
only one for moving your products. When I sold and
managed for Time-Life Books, we moved hundreds of
thousands of copies of books every year that never
appeared on any best-seller list, and why? Because
they were NOT sold through stores, but by phone, mail,
at kiosks, and other venues not tracked by the bean
counters.

Explore all of your options before you sign-on with that conventional publishing firm.

If you truly believe in your product, put your money and marketing efforts behind it, as well!

Article Source: http://articlesaboutbooks.com

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone®, You Can Sell Anything By Telephone! And Monitoring, Measuring & Managing Customer Service, and the audio program, 'The Law of Large Numbers: How To Make Success Inevitable,' published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com Article Source: EzineArticles.com/ Dr._Gary_S._Goodman

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Exciting News!

Congratulations to long time speaker, author and coach - Jo Condrill.

Her new show 'Take Charge of Your Life is now active on the SuccessTALK Channels. You can listen to her new podcasts now. Http://www.successtalk.com/jocondrill

Take Charge of Your Life! Hear inspiring stories from real people who have done just that!

Do You... Need more money? Need more confidence? You don't have to feel stupid when it is easy to learn form other people. Interviews, roundtable discussions, and seminar segments will show you how other people have overcome obstacles similar to yours, and how they not only survived, but thrived. You will hear amazing stories from the lives of real people.

Tune in to hear Jo speak with her guest Kaye Hatfield. Kaye is a freelance writer who writes a column titled 'The Beauty of Change.' She is a descendant of the Hatfields and the McCoys whose deadly feud went on for many years in Kentucky and West Virginia. Kaye is far-removed from that time and graces us with her writings of romance. How appropriate. Kaye has experienced some sadness and hardships in her life and, through her writings, she helps us all appreciate life more.

Also tune into the podcast of her show with Cliff and Bess Crouch, as they tell about how they have designed and are living their dream. They opened a new chapter in their lives and today bring enjoyment to hundreds of visitors at Lavender Spring Ranch. Listen as they tell how they changed course and followed a dream.

And...hear today's interview with Imran Anwar. There is a lot of food for thought in this interview! He is outspoken and passionate about the future of America, which he sees as the best place in the world to live. Imran is a legal immigrant from Pakistan. He is a frequent and popular media guest, including live interviews and appearances on CNN and Fox News Channel, as an expert on global business strategy, sociopolitical affairs, and South East Asia.

Tune in to www.successtalk.com/JoCondrill and keep checking back to listen in on new Podcasts.

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Now you can earn additional income with GoalMinds, Inc!

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We are happy to announce that now we'll pay you for referring people who purchase to GoalMinds, Inc. All you've got to do is join the most cutting-edge GoalMinds Affiliate Program ever developed.

Jo Condrill's new affiliate program pays ongoing residual payments

Go to http://www.publishandprosper.com/Affiliates.htm to get started!

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