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May 8, 2010
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

In the spirit of the advice I give in the Frugal Editor - - that is to use an extra pair of eyes whenever possible - - this newsletter is voluntarily copyedited by Mindy Phillips Lawrence ~ mplcreative1@aol.com ~ www.freewebs.com/mplcreative (YIPPEE! - mpl). I also tell writers to be patient with other writers when they make editing boo - boos. We're all human. This letter comes out weekly (except when I'm traveling or on deadline) and it's long!
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Contents
Regular Features
~Note from Carolyn
~Letters - to - the - Editor
~Thank Yous (where you also find leads and great resources!)
~Tips and News Galore! (They're scattered, you'll just have to find them!)
~Opportunities: Making Your Book Available for iPAD
~On Poetry
~Author Successes
~Mindy Lawrence's Itty Bitty Column, “On Being A Frugalismo: Self Promotion II—To Market, To Market”
~Carolyn's Appearances and Teaching
~Wordstuff ™
~Ideas for Cleaner Copy, Part II from Patrika Vaughn

This Issue
~Feature: On Language: Hieroglyphics Anyone?
~Making Your Book Available on iPad from Jane Dickey
~Information from Amazon: Passive Income for Your Kindle E - Book
~Feature: How To Use Zazzle.Com To Promote Your Writing
~Feature: Review for iPAD Used As a Reader Is Positive! What Does That Mean for You?

Note: You may have better luck with the URLs in this newsletter if you copy and paste. The reason that I leave them long rather than use hyperlinks is because this letter is available in plain text in your e - mail window as well as by .pdf.
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Note from Carolyn


Dear Subscribers:

I tutor accent reduction and American culture on Wednesday mornings and last week I explained the concept of marketing to my Korean student who has a beauty salon. It occurred to me that it isn’t only immigrants who might benefit from a refresher course on marketing. It’s been a while since we got down to marketing basics for authors in this newsletter. Sort of a Marketing 101 plan. One that will inspire you to market. Inspire you to be proud of the marketing you do.

It’s always amazing to me that in a country of capitalists (many of them pretty rabid capitalists) that so many of us feel uncomfortable with words like “marketing,” “promotion,” “publicity,” and even “advertising.” If you don’t believe me, look at the furor over Twitter’s plans to earn some money by accepting advertising.

So here is some reassurance for you. The best marketing is not selfish. It never has been. It’s caring. It’s understanding your customer or audience and giving them what they want.

The best marketing is careful and detailed.

The best marketing is personal.

Let’s look at one of the best marketing machines in the world. Apple. They don’t even do focus groups. They know their customer so well they can tell the customer what she wants before the customer knows she wants it. The new iPad is an example of that.

Detail? Look at their products. That’s detail. Inside and out. Efficient. Gorgeous to look at. Look at Steve Jobs. He even dresses to the image of his company. Casual - - 501 jeans, a black turtleneck and a sort of stubbly computer - hacker kind of half - bearded face. Smart, too. His little squarish glasses. Warm - - those eyes full of delight for what he does.

Personal? There is no hesitation at Apple or from Jobs to exploit his charisma. But we’re also aware that this is a company of other people. Similar - - we assume - - to Jobs. We sometimes get to peer into the campus where they work. We are aware that they are treated well. Our feelings about the company (even if we don’t own an Apple or Mac or any of the other gadgets) is warm and appreciative because it feels familiar.

As authors or publishers, we can do all of that. In fact, it may be easier. We are starting with a warm, fuzzy product that everyone loves, books. It’s a lot easier to think in terms of an audience for cozy mysteries or poetry than it is for a hunk of wires and metal. It’s a lot easier to think in terms of some books than it is others! Still, there is an audience for every book. If you haven’t figured out what yours is, you’d better read it again donning your marketing - magic beanie first. There are some things to look for as you read in the “Know Your Angles” section of Chapter 15 of The Frugal Book Promoter (www.budurl.com/FrugalBkPromo).

So go for it! I’ve said it before, but I’ll say it again. If you can’t be proud to promote (market) your book, how can you expect anyone else to pass on the good word for you?

Happy Writing, Promoting and Editing
Carolyn Howard - Johnson

PS: Father’s Day is coming. Why not a real poetry chapbook for the about the same price as a greeting card? It is part of Magdalena Ball’s and my Celebration Series, this one for father’s and men. www.budurl.com/Imagining. Thanks to Kristin Johnson and Kim MacMillon, poets both, for their reviews.

PPS: The twice - a - year AllTips edition of Sharing with Writers is coming. Please tell your writing friends about it. Give them a little nudge to subscribe so they get started with a bang. I’ll sign them up. Just have them put SUBSCRIBE in the subject line of an e - mail and send it to me at hojonews @ AOL.com

PPPS: Only four more places at our Roman Retreat in October. The inexpensive room on the lower level is taken, but the fees are still very reasonable for Rome. We’re sharing the cost of the gorgeous townhouse right near the Trevi fountain. Please, if you’ve been considering it, look again on my blog at http://sharingwithwriters.blogspot.com/2010/02/roman - retreat - e - books - and - yes - promotion.html or just go directly to www.budurl.com/RomanRetreat. If you’re thinking, think harder!

===================================================== Two highly recommended e - books for maximizing your Twitter account from Tony Eldridge are written especially for authors:
Twitter E - Book: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482099
Twitter E - Mail Course: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482103 and an interactive e - book on running a Twitter contest: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482099
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Letter to the Editor ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Dear Carolyn:

I swear lady, every time I open The Frugal Book Promoter I find another gem. I had a book signing today - - my first in ages (did a couple at library talks etc but nothing major). This was a solo with a pet supply store and an animal shelter {grin} outside the box thinking ala HOJO as you would recommend. Anyway, I was so scared but I opened your book yesterday got several hints and some backbone about being enthusiastic and happy - people love happy - and it was a success.

I use so many of your ideas always, it's like talking to a friend when I read your books. Thank you from the bottom of my scared silly heart! Oh I sold 14 books of the one I was pushing and 2 copies of two others in 4 hours...Can't beat that with a stick.

Hugz, Billie
Billie A Williams is the author of the mystery Money Isn’t Everything

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Needing something more meaningful for the celebrations in your life? Something that stays within your budget? Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions for Father’s Day (www.budurl.com/Imagining) ($6.95). Cherished Pulse (www.budurl.com/CherishedPulse) ($6.95) for someone you love. She Wore Emerald Then (www.budurl.com/MotherChapbook) ($12.95), for mothers and other women. It’s the Celebration Series of poetry from Magdalena Ball and me.
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Know the Signs of Scam E - mail:
http://daol.aol.com/articles/how - to - spot - a - phishing - scam/?icid=main|htmlws - main - n|dl5|link3|http%3A%2F%2Fdaol.aol.com%2Farticles%2Fhow - to - spot - a - phishing - scam%2F


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There is a page of contests on the Resource for Writers page on my Web site: http://www.carolynhowardjohnson.redenginepress.com/contests.htm Follow the links on that page to other valuable lists on my site, too. =====================================================


Feature

On Language: Hieroglyphics Anyone? ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Do you send a daily barrage of gratitude that you write in English (or some other familiar modern language) out into the universe every morning before you sit down at your computer?

My friend Aggie Villaneuva who offers the rewritten word course (http://www.aggiev.org/therewrittenword/ ) and I were talking about petroglyphs and hieroglyphics the other day and it occurred to me I had never talked to my subscribers about the hieroglyphics I know (and used to know a whole lot better!)

We don’t know how lucky we are that we can just read our language. No one can stands before a wall of Egyptian hieroglyphics and read them except in the movies. And I’m not sure that even the Egyptian scribes could do that unless it was their own work. That because:

~ Hieroglyphics have no punctuation as we know it.

~They have no rule of how to run their text, up, down, right left.

~Any character can be a single sound, a word or a syllable. The reader must figure out which.

~We've never heard the language so we can only guess from the rhyming poetry that is extant. At least the ancient Egyptians didn’t have that problem.

~Further, like any language, the Egyptian language changed over the hundreds - - nay thousands - - of years that it was being spoken and inscribed on walls and inked onto papyrus.

~Then there was the distance between the upper and lower kingdoms. Just like American English differs from region to region, North to South, so did hieroglyphics. Only more so because of the lack of instant communication.

So you can see, “reading” hieroglyphics is almost like decoding. Though the cartouches (the little royal ovals like the ones you see some people who have traveled to Egypt wear) and a few other things are regular.

Still, I got pretty good at it. And you can imagine the size of the textbook with several thousand years of a language in it! Back in the 1980s it cost about $150. As proud as I am of the achievement, please don’t ask me to stand in front of a wall and “read.” Or decode. Instead just be thankful that the only time you were asked to decode or translate English (if you ever were) was when you studied Chaucer from the original in high school. Hey, that was a cinch compared to playing with hieroglyphics!
CHJ

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Please paste this little blurb - - perhaps with a little endorsement - - in your newsletter or Web site: To subscribe to Sharing with Writers send an e - mail with SUBSCRIBE in the subject line to HoJoNews@aol.com or go to www.howtodoitfrugally.com for an auto subscribe box. Let me know you did it. I will be able to do something similar for you on my Resources for Readers page at www.howtodoitfrugally.com.
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New Series

Ideas for Cleaner Copy, Part II ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Patrika Vaughn will submit short entries for the benefit of her fellow Sharing with Writers subscribers until she runs out of stodgy, wordy or otherwise unattractive constructions. The numbering in each installment takes up where the last column left off. You don’t want to miss any! ( - :

By eliminating stodgy phrases from your letters, e - mails, and even fiction writing, you can make everything you write significantly better.

Cont'd from last issue:
4. "Kindly" - "Please” works better than this old fashioned word.
5. "I have forwarded..." "I am forwarding" - In e - mail, "forwarding" does have a specific meaning: the sending of materials from someone other than the writer to the reader. In other cases (e.g., I am forwarding my business card to you), just use "send."

6. "Above - captioned" (also: "above referenced,") - - Any of these phrases tells the reader to stop reading, roll his eyes back to the RE line, find the information, and then return to the letter to continue reading. Wouldn’t it be easier to just summarize the salient information in the letter itself? In other words, if the "above - mentioned claim" refers to "Smith vs. Jones," why not write, "In the Smith vs. Jones claim..." Sometime the "above" will refer to a claim number. If so, just put the claim number in the letter itself. The trick in writing is to keep the reader reading with as few distractions as possible

7. "Please do not hesitate to contact me." - I’ll refrain from writing, "If I had a dollar for every time I see this phrase used...." because then I’d be using a cliché to criticize a cliché! The prevalent "please do not hesitate" was a light, bright phrase when it was coined almost a half - century ago, but now, like most clichés, it pays a price for its popularity. When you use a cliché, you subtly send a message to your reader that you think in clichés. So, innocuous as this phrase may sound, it does portray its writer as blandly impersonal. Use: "please call me," ~ polite without the cliché connection.

8. "Please note that..." Again, here’s a phrase that may seem innocent but it has, for me, a rather stodgy tone ("Now, pay attention!") I’d omit the phrase.

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Patrika Vaughn, your Author's Advocate, helps new voices achieve publication. She will work with you from the time you say, "I've got a great idea for a book!" through successful publication and marketing. Whether you are a professional building authority for your practice, a fiction or non - fiction writer, she can help... .even ghostwrite it for you! www.acapela.com


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My blog, War, Peace, Tolerance and Our Soldiers is where I get to nag and rag and try to make things better for our troops and maybe for the world. It includes a segment of frugal ways to help our troops and veterans. I'd love to have you leave a comment. www.warpeacetolerance.blogspot.com
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Author Successes

(The author successes segment is here to praise, laud, and encourage but the success of one author may give you a resource for another. So, applaud, certainly. But also learn.)

Karen Buley’s Nurse Anthology Debuts ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Nurses on the Run ~Why They Come, Why They Stay, is an anthology of nurses' stories edited by Karen Buley. It is now available at http://www.nursesontherunbook.com . The book is a collection of stories from twenty - five nurses, and a final chapter, "We Must Speak Up," which addresses the nursing shortage and offers suggestions about what each of us can do to help alleviate it. Ten percent of proceeds will be donated to nurse educator scholarships.


Longtime Subscriber Erica Miner Publishes . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ . . . her new suspense novel, Murder In The Pit, the story of a young violinist at the Metropolitan Opera who inadvertently puts her life on the line when she investigates the murder of her mentor, a famous opera conductor. The book is available online at Barnes and Nobel:
http://search.barnesandnoble.com/Murder - in - the - Pit/Erica - Miner/e/9781606191101/.
Learn more about Erica at http://r20.rs6.net/tn.jsp?t=hgfixndab.0.z9pkycdab.t8tg7qbab.1371&ts=S0470&p=http%3A%2F%2Fwww.ericaminer.com


Gina Holmes Publishes New Novel . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Tyndale Publishers has published Crossing Oceans by Gina Holmes (www.ginaholmes.com). It was ten years in the making. The author says, “It is the story of my heart.” She blogs at www.noveljourney.blogspot.com.


Billie A. Williams Publishes Mystery . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
. . . called Money Isn't Everything, a Mary March Mystery, It isn’t love, it isn’t security, and it doesn’t buy loyalty. It can be a tool . . . or a murder weapon. Within minutes security had the box of dead rats, Dolly and Ebony had their walking papers; Edith thought the abuse was now all cleared up. Mary wondered what Jayde might do next. Until they were all locked up there would be no peace for anyone at Idle - A - While Nursing Home. E - ISBN: 978 - 1 - 59705 - 443 - 2. POD - ISBN:978 - 1 - 59705 - 592 - 5

p. m. terrell’s New Book Wins Prize . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

River Passage by p.m. terrell recently won Best Fiction and Drama for 2010 in the Bengal Book Awards. The Nashville Metropolitan Government Archives has determined that River Passage is so historically accurate they have entered Ms. Terrell's original manuscript into the Archives for future researchers and historians.

River Passage is based on the true story of the Donelson journey that left Virginia bound for Fort Nashborough (now Nashville, TN) in the fall of 1779. Their goal was to bring businessmen and community leaders westward to expand America. Terrell's ancestors, the Neely family, were on that expedition. The trip was expected to take four weeks. Instead, more than four months after they left, a ragtag group of survivors limped into Fort Nashborough with a harrowing tale. Their river journey had taken them through hostile Indian Territory at the height of the Chickamauga Indian War. They also faced frostbite, near starvation, disease, deadly rapids - - and a mutiny. The Indians attacked them over hundreds of miles, capturing some of the settlers, killing or wounding others, and leaving a few to tell the tale.

For more information about the journey, visit http://maryneely.com/journey.htm and for more information about the author, visit www.pmterrell.com. The book is available to order at either site, at amazon (http://www.amazon.com/River - Passage - p - m - terrell/dp/097281860X/ref=sr_1_1?ie=UTF8&s=books&qid=1273066029&sr=1 - 1), other online stores and fine book stores.
Terrell is also the author of the historical suspense Songbirds are Free acclaimed suspense/thrillers Exit 22, Ricochet, Kickback, and The China Conspiracy and four nonfiction how - to books on using computers.


=================================================== Book Proposal Help: "The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less" for 49 cents at http://budurl.com/bookproposalreport =====================================================

Opportunities

Making Your Book Available for iPAD ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Jane Dickey, one of the forces behind iFOGO tells you about a new way for you to participate in the iFOGO program:

Over the past year, many of you have indicated that while you understand the many features and benefits of the Premium Membership on iFOGO.com, you want the option of placing your book(s) in our Village Bookstore only.

We heard you.

For a limited number of days, we are waiving our Premium Membership and Recurring fee requirements:

See The Village Bookstore and the all important FAQ for details.

The end of this offer will not be announced in advance.

Special adjustments for those with recurring Village Bookstore placements.


Jane Austen Dickey

Visit iFOGO Book Store at:
http://ifogovillage.ning.com/groups/group/show?id=3253619%3AGroup%3A9106&xg_source=msg_mes_group

Learn how to list your book at http://ifogovillage.ning.com/page/bookstore - faq .



Submissions for Women Over 60 ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Associated with Mills College (a Women’s College) in California, Persimmon Tree may be just the journal for many Sharing with Writers subscribers to submit to: http://www.persimmontree.org/submissions.php. Thank you to May Lattanzio, long time subscriber, for suggesting this.




Your Book on Display: Query Letter Contest ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Write On! Query Contest - "Books"

In the continuing effort to help writers jump - start their careers, Debra Eckerling of Write On! Online (http://www.writeononline.com) is pleased to announce the 2nd Annual Write On! Online Query Contest. The winner in each category - Fiction and Non - Fiction - will have their query letter read by Los Angeles - based literary agent Betsy Amster. They will also receive a gift certificate from iScript.

Email your 1 - page query to Debra@WriteOnOnline.com by Monday, May 31. Winners will be announced on Monday, June 7, on Write On! Online, and in the June Write On! Newsletter.

For details, prizes, and full submission guidelines, go to:
http://writeononline.com/2010/05/01/write - on - online - query - contest - books/



==================================================== Social networking is one of the best ways to make valuable contact and build a list of readers. The most supportive and interactive one I know with an associated site for displaying fiction to the movie industry is iFOFO. Subscribe at http://www.ifogo.com/buy/order_chj.html
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Tip: The Resources page at Just the FAQs from MaAnna Stephenson is filled to the brim with fr ^ ^ downloads, including two new e - books, What Every Site Owner Should Know, which you're welcome to contribute advice and tips to, and What You Need to Know About Hosting. Plus, you'll find lots of links for fr ^ ^ articles and tutorials. Feel fr ^ ^ to share them with your viewers and clients. It's at http://www.justthefaqs.net/resources



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Podcasts are a great way to learn (and be refreshed) on everything from craft to poetry to promotion. Find many f r ^ ^ ones on the sites of those who support writers. You'll find a list of my most recent ones at: www.budurl.com/WritersResources You'll need to scroll down, down, down. That's OK. You may scroll through other resources you need, so read as you go.
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Quote: "I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again." - - - Oscar Wilde
My quote inspired by Oscar: “To serial comma, or not to serial comma. That is the question.”



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No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at http://www.carolynhowardjohnson.redenginepress.com/advertising.htm at less per year than most sites charge for a single month. Find classified there, too.
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Some Fun: Who doesn’t love Peanuts?! Yesterday Charlie says to Lucy: “My life is like a coloring book! Each day I have a new page with new pictures to color . . . “

Lucy observes, “Being very careful, of course, to stay inside the lines . . . “

Charlie thinks . . . then says, “My life is like a messy coloring book . . . “

Did you ever feel that way?


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Subscribers who have websites or newsletters of their own may be interested
in the F r ^^ Articles 4 Readers and Writers on my site, www.budurl.com/FreeContent . I try to add new articles to it frequently. If you don't see what you need for your blog or newsletter, just ask. HoJoNews@aol.com.
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Feature

How To Use Zazzle.Com To Promote Your Writing for from Author Valerie Melville: ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
I use my own Zazzle shop to promote my own art and writing and you can too.

Zazzle.com is a publish - on - demand personal product company that allows you to personalize items for your promotional or gift needs. They sell shirts, postcards and more. You can brand yourself and your books in ways that used to be only available to a few bestsellers. It's free to place your products up unless you choose to do embroidered items.

Here is how you can use Zazzle to promote your own books:

1. With your publishers permission you can put book title on items. I am designing official shirts for one of my gothic and sci - fi novels. You can have your book titles put on everything from shirts, skateboards, stickers, business cards, Christmas ornaments, and more.

2. The shirts and bags with your book cover art on them become walking billboards at book fairs.

3. Design your own business cards. http://www.zazzle.com/writer_buissness_card_business_card - 240831145078711762

4. Make your own postcards and product or find an artist you like and request something more customized. http://www.zazzle.com/i_write_fantasy_postcard - 239910137037407977

5. Make small book signing favors for signings such as stickers. I created these as writer promos but you can make your own. http://www.zazzle.com/i_m_published_stickers - 217922439142592657

6. Give products like posters promoting your book as prizes.

You can also write articles that promote your store (the one with your signature products in it) as well as your writing.
- - - - -
Valerie is a published author and artist. You’ll find her artwork at Zazzle, too. http://www.zazzle.com/abundancelovetrip


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Fun and F r ~ ~: If you purchased the Frugal Book Promoter or the Frugal Editor, I'd love you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you a handout from one of my UCLA classes. As a thank you, of course. HoJoNews@aol.com
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On Poetry
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This is a running feature for the poets among us and those who would like to try writing poetry but feel, well, inadequate about the writing or the promotion. Please send in your poetry tips and resources for this section.

The Academy of American Poets has a simple address much like another poetry site with an unsavory reputation. Don’t let the confusion keep you from participating in their contests, even from joining their organization. They are at 584 Broadway, Ste 604, New York, NY 10012 and www.poets.org. Reach them at academy@poets.org. Their contests are less expensive if you’re a member.


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Endorsement: I wanted to tell you how your workshops, reading your newsletter, and just chatting with you has been a great help to me. I have a background in marketing from the fashion world and even though it has helped me get my foot in the door, I honestly have to say that after getting to know you, reading your books, and everything else I just said has truly helped me put Stories for Children Magazine on the map. ~ VS Grenier, Founder and Editor - in - Chief Stories for Children Magazine. http://storiesforchildrenmagazine.org.
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Tip: Are you earning passive income with the Amazon gadget available now in your Blogspot/Blogger gadgets. Using it can make it easy for your subscribers and visitors to buy the products you mention, but the little Amazon credits you’ll earn can be fun, too. I just bought an oriental rug (small! ( - ; ) with some of my earnings. See how I do it at www.TheNewBookReview.blogspot.com.


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A general marketing rule is that a product must be seen seven times before it is purchased. That is just as true for books (because they are products, like it or not!). Let people see that book cover image! To do that, you are invited to advertise as a site sponsor at www.howtodoitfrugally.com for only $25 to $35 a year. Yep, the frugal way! Click on the Advertising tab at the top of the page or contact me personally at hojonews@aol.com.
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Quote: “We don’t judge. We do what the customer really wants.” ~A marketing principle straight from the mouth of J.T. Wang, CEO of Taiwanese PC maker Acer Group (who zoomed from fifth in the global PC market in 2005 to number two, ahead of Dell, trailing only Hewlett Packard).


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Audio divas bring you audios on many aspects of building a writing career:
www.tri - studio.com/writers.html. Titles include:
~Contest Facts: How to Add “Award - winning” to Your Name;
~Do It Yourself Indexing: The Way to Sell Your Book to Libraries, Schools and Anyone Else That Buys Nonfiction;
~Fury and Destruction: How to Use Violence Effectively in Your Writing
~And more.
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Information from Amazon

Passive Income for Your Kindle Book
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

This is the note Amazon sent to its Associates. If your book is on Kindle, you’ll want to get in on it. Lots of my books are on it including my poetry chapbook (with Magdalena Ball), Cherished Pulse (www.budurl.com/CherishedPulse.) You can see how just being there is good advertising to a targeted audience (readers and economically sound readers who can afford tech gadgets and travel!)

Dear Amazon Associate:

We’re sending this note to announce a couple of changes to the Associates Program that relate to Amazon Kindle http://www.amazon.com/dp/B0015T963C?ref_=pe_1130_14157380 . Kindle is the #1 bestselling, most - gifted, and most wished - for product at Amazon.com. Please read on for further details.
Earn Advertising Fees on Kindle Books
Amazon is excited to announce that effective May 1, 2010, you can earn advertising fees on Kindle books

http://www.amazon.com/b?node=1286228011&ie=UTF8&ref_=pe_1130_14157380.

With over 500,000 books, including 105 of 112 New York Times® Best Sellers, Kindle books represent another great way to earn money advertising Amazon products. Advertising fees range from 4 to 8.5%.

Kindle Device Advertising Fee Rates Have Changed

Also effective May 1, 2010, Kindle devices have a new advertising fee. Kindle devices will be included in the “General Products” category and are eligible for 4 to 8.5% in advertising fees depending on the number of qualifying products you refer. Kindle newspapers, magazines, blogs, and other subscriptions will also be included in the "General Products" category. See the Operating Agreement
https://affiliate - program.amazon.com/gp/associates/agreement?ref_=pe_1130_14157380
for more information.

New Kindle Landing Page: Build Links to Kindle & Make Money

We’d like to invite you to browse through our new Kindle page (https://affiliate - program.amazon.com/kindle?ref_=pe_1130_14157380 ) in Associates Central which gives you an overview of all the tools you’ll need to easily build links and earn money on everything Kindle related, all in one place!
There are several simple ways to earn advertising fees on Kindle, and now Kindle books:

• Link directly to the Kindle detail page using the following link format, replacing “YOUR_ID_HERE - 20” with your Associates ID: http://www.amazon.com/dp/B0015T963C?tag=YOUR_ID_HERE - 20

• Link directly to the Kindle books page using the following link format, replacing “YOUR_ID_HERE - 20” with your Associates ID: http://www.amazon.com/b?node=1286228011&tag=YOUR_ID_HERE - 20

• Display Kindle banners – New Rotating Kindle banners (https://affiliate - program.amazon.com/gp/associates/network/build - links/banner/get - html.html?category=kindlerotating&ref_=pe_1130_14157380 ) are available in various sizes

• Visit product links (https://affiliate - program.amazon.com/gp/associates/network/build - links/individual/main.html?ref_=pe_1130_14157380) and select “Kindle Store” from the drop down menu
In addition to earning advertising fees on Kindle devices and Kindle books, Associates can also earn advertising fees on qualifying sales of Kindle accessories and magazine, newspaper, & blog subscriptions.

We want to thank you for your continued participation in the Amazon Associates Program, and invite you to start or continue advertising Kindle devices and Kindle books. Stay connected by following us on Twitter and finding us on Facebook. If you have any questions or feedback on this announcement or the Associates Program, please contact us via the contact form (https://affiliate - program.amazon.com/gp/associates/contact ).

Sincerely,
The Amazon Associates Program


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I highly recommend Jozette Aaron's f r ^ ^ DeSilva's News for writers: http://jozette.webs.com/ not just because I write a column for her. =====================================================


An Itty - Bitty Column on Writing


“On Being A Frugalismo: Self Promotion II—To Market, To Market.”
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By Mindy Phillips Lawrence


I have a bone chilling, provocative assignment for you: Pick three living authors that you truly love and go to school on the way they sell their wares. Look at their Web sites, read their blurbs, see who interviewed them and read the interviews. If they’ve been on the radio or TV, see if you can get that program and hear what they said and how they said it.

Do you think you would have read their works if they hadn’t marketed them? No. And unless you only want your dear mother to read YOUR book, you’d better learn to blast your own bugle.

If you followed the information in the last Itty Bitty on “Self - Promotion I – Databasing,” you should have a nice little list of local and regional contacts in your file now. If not, go back and re - read the last issue and catch up. It’s important!

By the next newsletter, please list your three favorite living writers, make a list of what they have done to promote themselves. Of course, they will have publicists, but you are learning how to do this job for yourself. Learn from the pros.

You can see information on three writers I like in the link section below.

Happy Research!
Mindy
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LINKS
Thich Nhat Hanh: “SAVOR”
http://www.oprah.com/spirit/A - Conversation - with - Thich - Nhat - Hanh - About - Savor

Norris Church Mailer: “A Ticket to the Circus”
http://www.randomhouse.com/catalog/display.pperl?isbn=9781400067947


Mary Oliver: “Evidence”
http://www.beaconbroadside.com/broadside/2010/04/mary - oliver - performance - note - for - many - miles - cd.html


~ Mindy Phillips Lawrence, www.freewebs.com/mplcreative, is the author of the poetry collections One Blue Star and Above and Below. She is co - author of The Complete Writer and a publicist and literary agent. She is in the process of researching a novel titled Alone is Where We Begin. Blogging at: http://mplcreative.blogspot.com/.
Her specialty is helping writers with their media releases. Reach her at mplcreative1@aol.com.


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Yes, I do consult. I tailor my fees to your needs - - everything from coaching to full edits (sorry no partial edits) to hour consultations to help you with your marketing campaign or your path to publishing. http://budurl.com/carolynsconsulting
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Feature

Review for iPAD Used As a Reader Is Positive! What Does That Mean for You? ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Reviews for the iPad, like the one on the front page of the LA Times Calendar section this week universally praise, laud, and acclaim the iPad as a reader. Most have a few good things to say about Kindle, too. But, generally, reviewers seem to love, love, love! iPad and seem willing to forego the features on Kindle they deem better for the color, book - like feel and design of the Pad.
What does that mean for us writers? Well, in addition to my raving on and on that a smart author in any genre should get their books available as e - books as soon as possible, getting your book available on iPAD will get you in on the ground floor of a new, VERY popular toy. You can use Smashwords.com or iFOGOvillage.ning.com to do that.



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Visit one of my blogs. Experiment a bit with the little green Tweetmeme logo if you haven't used one before. And, please let me know if mine is working for you. I think the one at www.thefrugaleditor.blogspot.com is working. I used the second offering down on the tweetmeme site and replaced the suggested code with the address of my blog. =====================================================


Thank Yous

Thanks to L. Diane Wolf . . .
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. . . for recommending The Frugal Book Promoter on her Spunk - on - a - Stick blog: http://circleoffriendsbooks.blogspot.com/2010/04/tales - from - bookshelf.html . She runs lots of posts on writing and promoting, and on cats, too! ( - :


Thanks to Kim MacMillon . . .
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. . . .for having me on her BlogTalkRadio program, Writers’ Sanctuary: http://www.blogtalkradio.com/onword. You may want to talk to her about a feature spot, too. Her Facebook page spotlights her featured authors and she sends out event invitations - - a nice job overall! See one here: http://www.facebook.com/#!/event.php?eid=116539038360007&ref=ts
A nicer woman you’ll never meet, nor a more avid supporter of poets. Learn more about Kim at http://kimmcmillon.wordpress.com/


Thanks to Debra Eckerling
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. . . .for her great interview (loaded with ideas for writers) at http://writeononline.com/2010/04/23/author - qa - carolyn - howard - johnson - the - frugal - book - series/


Thanks to Laura Hinds . . .
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. . . for the love behind the lovely award she gave my Frugal, Smart, and Tuned - In Editor blog (www.thefrugaleditor.blogspot.com). Learn more about all Laura does including the reviews she does for MyShelf.com at http://www.laurahinds.com


Thanks to J. R. Turner, Editor of . . .
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. . Wisconsin Regional Writers’ Journal (WRWA) for including allowing me to continue writing a regular E - Scene column for that journal. It gets stocked in Wisconsin libraries and goes out to members all over the nation. They are also looking for submissions. Send your ideas to J.R. at jnl001@wrwa.net or call 715 712 0745.


Thanks to Freya of BookBuzzr . . .
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. . . for publishing my article on book promotion killers: http://twt.tl/EVzyprz . There’s a freebie there for you, too.



===================================================== If you're starting your own blog or want to market the one you have or focus it better here’s a f r ^^ chapter from Phyllis Zimbler Miller’s and my coming book. Download it now at http://budurl.com/bloggingchapter. =====================================================


Tip: Did you know that when you click on the little thumbs up - like link on a Facebook post, you are automatically becoming a “fan” on that person’s fan page? Now you don’t need to “become a fan.” It’s automatic even if you think you’re just “liking” something. Maybe they read my mini rant in this newsletter a few weeks ago decrying the term “fan” and the redundancy of “fan pages.” If you’d like to re - read that article called “Friend or Fan? Sorry I’ll Take Friend Any Old Day,” go to: http://sharingwithwriters.blogspot.com/2010/03/friend - or - fan - sorry - fb - ill - take - friend.html .



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Unsolicited endorsement from Chaz DeSimone, book cover designer extraordinaire (www.chazdesimone.com): “Carolyn, this book is amazingly comprehensive, understandable, and is using up all my highlighter ink. Heidi (one of his clients): Start reading! It'll get you excited about promoting, and getting your promotion all ready ahead of time. =====================================================


Tip: I was glad to see book marketing guru Penny Sansevieri agrees with me that it’s a big mistake to measure your marketing and promotion success by the number of books you sell. She uses the formula exposure = awareness = sales. Even if you sell zero books you can get lots of exposure mileage out of any promotion you do if you publicize it.


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This is an example of one of my Twitters: "FrugalBookPromo New trend? Borders will buy nonreturnable books from HarperStudio in return for a deeper discount." My tweets cover everything from news to more tips and resources, all in 140 characters or less. If you don’t want to tweet, at least follow me. Make a profile page and invite me at www.twitter.com/frugalbookpromo. =====================================================


Twitter Tip: Back up your Twitter account and records with TweetTake.com.


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The New Book Review is a f r ^ ^ service of this newsletter. It allows authors to get more exposure from their favorite review and reviewers a chance to have more readers see their reviews - - with links, of course. Please check the guidelines on the blog site at www.TheNewBookReview.blogspot.com.
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Carolyn's Appearances and Teaching
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Author, editor and writing coach Bev Walton ~Porter hosts Elemental Musings, a podcast specifically for writers, readers and creatives. Join her on Friday, May 14th, at 6 PM Pacific Time as she welcomes award - winning author of the HowToDoItFrugally Series of books for writers, Carolyn Howard - Johnson. Guests may post questions in the chat room or call in on the guest line at (646) 595 - 4704 and listen at http://www.blogtalkradio.com/elementalmusings.

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Carolyn Howard - Johnson and fellow UCLA Writers' Program Instructor, Eve LaSalle Caram (a UCLA Award - Winning Instructor at that - - yes note the caps!) are planning an amazing intimate conference in Rome for October, 2010. Find details at www.budurl.com/RomanRetreat. Jo Linsdell, a writer living in Rome and founder of the online conference PROMO Day, will also be offering a seminar. Accommodations are extremely limited.

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Update! Carolyn Howard - Johnson will be interviewed by The Compulsive Reader's online radio program hosted by Magdalena Ball at 4:30pm (Pacific Time) May 9. The program features author interviews, book chats, literary discussions, readings and more. It's an audio haven for book lovers! The show with Carolyn will be an open discussion (with an interesting twist about a new approach to popularizing poetry). It’s about poetry, poetics, and the art of the chapbook.

Listeners will be invited to call and share their perspectives or ask their questions. Poetry will be read, discussed, and pondered, and we'll be previewing our up and coming chapbook for the masculine apparitions in our lives. Poets are asked to call in with a few memorable lines from their own poetry about holidays. To set a reminder for the show or to listen in, visit:
http://www.blogtalkradio.com/compulsivereader/2010/04/11/poetry - chatter - with - carolyn - howard - johnson

To call in on the day of the show, just visit the site and click on the "click to call" buttons (there is no charge because it uses voiceover Internet protocol technology - - that means it uses your PC for the voice communication), or you can dial in without a computer on: (646) 716 - 7734. Don't miss it!

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The Muse Online Writers Conference cosponsored by Lea Schizas and Carolyn Howard - Johnson is now taking reservations for the f r ^ ^ event beginning October 11 of 2010. http://themuseonlinewritersconference.com/ To avoid a small late registration fee, please register before Aug. 15.

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I am working with Freya at BookBuzzr as a regular blogger for their blog on marketing. The first, “Ten Marketing Excuses That Can Kill Your Book and Career,” will be posted on May 5th at http://www.bookbuzzr.com/blog/book - marketing/10 - marketing - excuses - that - can - kill - your - book - and - career/. The thing is, there is so much to benefit authors at Bookbuzzr.com including their fantastic page - turning widgets for your book (all f r ^ ^!) that you’ll want to use this occasion to zip on over and explore.

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Carolyn Howard - Johnson will co - present with Patricia Norins, publisher of Gift Shop magazine, two 1 1/2 hour seminars during the National Stationery Show (www.nationalstationeryshow.com) at the Jacob Javits Center in New York. The show runs from May 16 - May 19. Times and dates of the presentations will be announced. They are: Tweaking your Tweets and Other social Media Tips and Creating Your Social Media Campaign: Networking Your Newsletter, Building Your Blogs. She’ll sign her retail books at 2 pm Sunday, May 16.

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Carolyn Howard - Johnson will teach a one - day seminar in book promotion including a planning a thrifty online campaign. The place? UCLA Extension's Writers' Program on campus, of course. Mark August 7, 2010, on your calendar. Sign up online at www.uclaextension.edu

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Carolyn Howard Johnson, author of A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns w th Thrifty Events and Sales Techniques, will make a guest appearance on Paul Bruno's Career Czar® radio program. At 10:00 am Pacific at www.alltalkradio.net/careerczar, we'll talk about making retailing work in a down economy and how authors can make their case to retailers to let them boost profits with a book signing on December 17, 2010. You can also listen at www.alltalkradio./careerczar/career121710.mp3 In the meantime, listen to his other shows at www.alltalkradio.net/careerczar or at the show's blog at www.careerczar.wordpress.com. Ask to be on Paul's notification list for free podcasts.


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Carolyn Howard - Johnson will be a featured speaker at the Wisconsin Regional Writers Association Conference in Madison, Wisconsin, with “How To Do It Frugally: Free Exposure for Your Book and Your Bod.” A breakout session will be “"Become Your Own PR Person, Frugally: How to Write a Killer Media Release and Produce a Great Media Kit." The dates are September 25 - 26, 2010. Find information on that at www.wrwa.net. This active group invites writers from everywhere to join.


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Sign up to receive a copy of my Sharing with Writers blog in your e - mail box. It is a focused blog on all things related to writing and publishing. Go to www.sharingwithwriters.blogspot.com. Sign up in the left hand column. Find related resources by scrolling to the bottom of the blog.
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Wordstuff ™

Something to Make Writers Smile
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(The Washington Post's Style Invitational also asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition. You might have some favorite neologisms, metaphors or similes that make you smile. If so, please contribute to this newsletter.)

Rectitude (n.), the formal, dignified bearing adopted by proctologists.





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Essential Book and Record Keeping:

This is a place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to:: HoJoNews@aol.com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information:
Frugal Book Promoter: How to Do What Your Publisher Won't http://budurl.com/FrugalBkPromo
The e - book at http://starpublishllc.com/id43.html

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
http://budurl.com/TheFrugalEditor

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less, http://www.amazon.com/Great - First - Impression - Book - Proposal/dp/B000YG6O5U/

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques http://budurl.com/RetailersGuide

To learn more about This Is the Place,
Harkening: A Collection of Stories Remembered, Tracings, and She Wore Emerald Then: www.carolynhoward - johnson.com.

She Wore Emerald Then: Reflections on Motherhood, a chapbook of poetry coauthored with Magdalena Ball. http://budurl.com/MotherChapbook

Tracings, a chapbook of poetry (Finishing Line Press)
www.budurl.com/CarolynsTracings

Contact Information
Websites:
http://carolynhoward - Johnson.com (literary)
http://HowToDoItFrugally.com (all things about writing)


Blogs:

http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.TheFrugalEditor.blogspot.com, a blog focused on editing, formatting and craft
http://www.WarPeaceTolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.
http://www.sizzlingbookfairbooths.blogspot.com, a blog where you can learn to get some mojo behind your own booth by learning from the successes and mistakes of others.

Tweeting at:
www.twitter.com/frugalbookpromo
www.twitter.com/frugalretailing