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August 1, 2010
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

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Contents
Short Special Edition
~Note from Carolyn

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Note from Carolyn

Dear Subscribers:

Who says books can only be launched on the date (or thereabouts) the publisher says it was released! My Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media was launched at the National Stationery Show at the Javits Center in May. Gift Shop Magazine sponsored it and gave it away at the seminars they conducted. It was advertised in the show Daily. It was included in a series of book signings (only four very select books! Quite unlike the Book Expo!) on the tradeshow floor. It was an exciting launch!

But that didn’t necessarily reach all the people I would like to have seen it on the Web (though the Stationery Show has a fantastic online newsletter called Paperclips!) .

So when Master Online Book Launch Facilitator Aggie Villaneuva suggested I do an online launch in August, I thought, why the heck not? May or August! What’s the difference, really? Break the rules and have some fun doing it.

So, as always there’s a lesson here for you. I think it might be: “There’s a big difference between breaking a law and breaking a rule! ( - : “

But here’s another message. There are times to be frugal and times not to. I like Aggie’s program because it’s Promotion a la Carte. An author (or publisher) pays only for what he/or she needs or wants. And the program can be tailored to your needs. Aggie put together an amazing lineup of radio programs, blog posts, reviews, and interviews for me. All online!

And here’s another message that came through loud and clear from the many who participated in the launch. This book has tons in it that will help authors. Many participants are authors themselves and they especially liked the section that listed real tweets and critiqued them for effectiveness.

So this special edition of Sharing with Writers includes a plea to visit the launch schedule, do your research, and then, if you’ve had the slightest inkling to know more about Tweeting, buy Frugal and Focused Tweeting. Just ignore the word “retailers” and substitute “book” or “writers.” By buying now, you may push this practical book to a promotable number on Amazon. Wouldn’t that be lovely?

Find the launch lineup at

http://promotionalacarte.com/clients - pages/carolyn - howard - johnson - schedule - of - appearances/. I

Click on a few links there. And be convinced!

Or just go straight to Amazon: http://budurl.com/Tweeting4Retailers.



Happy Writing, Editing, and Promoting!

Carolyn Howard - Johnson

PS: A little ad for Aggie. She deserves it!

Get Your Promotional Services á la Carte
Don't be bullied into buying bundles that included services you don't need. Benefit by purchasing ONLY the promotional services you want - - when you want them. Get the biggest bang for your promotional buck buying from our á la carte menu!
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Wordstuff ™

Something to Make Writers Smile
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(Fun with language from The Washington Post and other publications. This letter always ends with something fun, even when it’s a special edition.)


Esplanade (v.), to attempt an explanation while drunk.


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Essential Book and Record Keeping:

This is a place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to:: HoJoNews@aol.com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information:
Frugal Book Promoter: How to Do What Your Publisher Won't http://budurl.com/FrugalBkPromo
The e - book at http://starpublishllc.com/id43.html

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
http://budurl.com/TheFrugalEditor

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less, http://www.amazon.com/Great - First - Impression - Book - Proposal/dp/B000YG6O5U/

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques http://budurl.com/RetailersGuide

To learn more about This Is the Place,
Harkening: A Collection of Stories Remembered, Tracings, and She Wore Emerald Then: www.carolynhoward - johnson.com.

She Wore Emerald Then: Reflections on Motherhood, a chapbook of poetry coauthored with Magdalena Ball. http://budurl.com/MotherChapbook

Tracings, a chapbook of poetry (Finishing Line Press)
www.budurl.com/CarolynsTracings

Contact Information
Websites:
http://carolynhoward - Johnson.com (literary)
http://HowToDoItFrugally.com (all things about writing)


Blogs:

http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.TheFrugalEditor.blogspot.com, a blog focused on editing, formatting and craft
http://www.WarPeaceTolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.
http://www.sizzlingbookfairbooths.blogspot.com, a blog where you can learn to get some mojo behind your own booth by learning from the successes and mistakes of others.

Tweeting at:
www.twitter.com/frugalbookpromo
www.twitter.com/frugalretailing